Secrets of MILLION DOLLAR Internet Sales Letters

As a highly sought after Business Coach, I get many owners coming  to me asking for help creating better marketing campaigns.  One simple thing you can do is have an AMAZING SALES LETTER on your web page.           

Whatever you’re trying to sell, you really can’t sell it without “talking” with your prospective buyer.  An in attempting to sell anything on the Internet, the sales letter you send out is when and how you talk to your prospect.

             All winning sales letters “talk” to the prospect by creating an image in the mind of the reader.  They set “the scene” by appealing to a desire or need; and then they flow smoothly into the “visionary” part of the sales pitch by describing in detail how “wonderful” life will be and, how “good” the prospect is going to feel after he owns your product.  This is the “body,” or “guts,” of a sales letter.

Overall, a winning sales letter follows a time-tested and proven formula:

1)  Get his Attention

2)  Get him Interested in what you can do for him 

3)  Make him Desire the benefits of your product so badly his mouth begins to water

4)  Demand Action from him – tell him to click the right button or send for whatever it is you’re selling without delay – any procrastination on his part might cause him to lose out.  This is called the “AIDA” formula (Attention, Interest, Desire and Action) – and it works.

           On your website, your sales page should be the length of what it would be if were doing a mailing, or longer if you’re using bullets to emphasize benefits to build the desire.  Of course on the Internet you don’t have to worry about letterhead stationery or the cost of postage, which is a considerable savings.

 If, however, you want to also do a mailing campaign, then the following would apply. 

1)  The sales letters in mailings that pull in the most sales are almost always two pages with 1 1/2 spaces between lines. 

2)  For really big ticket items, they’ll run at least four pages. – on an 11 by 17 sheet of paper folded in half. 

3)  If your sales letter is only two pages in length, there’s nothing wrong with running it on the front and back of one sheet of 8 1/2 by 11 paper.  However, your sales letter should always be on letterhead paper – your letterhead printed, and including your logo and business motto if you have one.

            Regardless of the length of your sales letter, it should do one thing: and that’s sell, and sell hard!  If you intend to close the sale, you’ve got to do it with your sales letter.  You should never be “wishy-washy” with your sales letter. You do the actual selling and the closing of that sale with your sales letter – any brochure or circular you send along with in your mailing will just reinforce what you say in the sales letter.

             There’s been a great deal of discussion in the past few years regarding just how long a sales letter should be.  A lot of people are asking:  Will people really take the time to read a long sales letter?  The answer is a simple and time-tested: yes indeed!  Surveys and tests over the years emphatically prove that “longer sales letters” pull even better than the shorter ones, so don’t worry about the length of your sales letter – just make sure that it sells your product for you!

Coach Roger has helped numerous business owners get to THEIR MILLIONS and wants to help YOU get there.   Call Coach Roger now at 281-937-7196 or email me at  Through April 27th, I am offering anyone who calls/emails and mentions my blog a FREE 60 minute consultation. That’s like me sending you a check for $500 (my normal hourly rate)!  But you must call or email fast.  Take action and get to YOUR MILLION DOLLARS!

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