Monthly Archives: June 2011

Business Branding Strategies & Tips

How you employ business branding strategies could spell success or could cause challenges for your business. Although it might be an intangible aspect of your business, it is basically what convinces people to buy or avail of your products or services. And, as everyone knows, you must have sales to stay in business!

What is a Branding Strategy?

A brand is not just a logo or a name, it represents your business identity. Therefore, it is a crucial part of the startup process for any business. Branding strategies are employed to provide the fundamental steps and recognize the valuable tools that will help create a strong business brand. In general terms, a strong brand is one that people recognize and believe will deliver good quality. How often have you found yourself at the grocery choosing one product over the other because it is the more recognized or trusted brand?  This is especially an issue the more expensive your product is:  you may be OK with buying a generic Pot Pie; but maybe not with buying a generic cell phone.

It is a branding strategy’s objective to recognize what could turn your business into a trusted brand name. How can you make people trust your brand and its reputation? What should you do to communicate the objective and mission of your company? What is the message you are trying to send out to produce loyal customers? A sound business branding strategy will aim to find answers to these questions before you can establish a brand for your company that would excel in the market.

Create Name, Logo, or Website

Coming up with a name for your business goes hand in hand with creating a logo that will identify your company. When it comes to logos, always opt for something unique. Logos will be utilized in your advertising and marketing campaigns, so it must be well-recognized.

For beginners, think of a logo that will readily hint to consumers about the nature of your business – such as whether you are in the food, automotive, or telecommunications business.  Choose images that are associated with the nature of your business and the products they will be used to represent.

Slogan or Tagline

Once you have the logo that you want, you can think of a slogan that will reinforce the message you are trying to communicate to the consumers. As long as you keep this part brief and straightforward, this can be an effective branding tool for your business. This tagline will serve as an additional touch to the main message you are trying to give; thus giving you an edge over your competitors and highlighting the unique experience or service that consumers will want from you.

One advantage that you can get with including a tagline is that it is not permanent, unlike the logo. Therefore, if your company wishes to employ a new marketing strategy, you can readily change your tagline to highlight this new marketing message. A tagline then opens up several opportunities to expand your marketing campaigns.

Colors and Images

As with logos, colors and images can be used to establish the identity of your business. Colors depict a corresponding set of emotions as well. Therefore, you need to carefully pick out exactly what type of color you are going to use in your logo in accordance with the image and personality of your business. Try to conduct a little bit of research about the different qualities of color types so you can determine exactly what best to use for your company.

Unique Services

When communicating your company brand into the market, highlight the services that only you can offer. If you can guarantee a service that none of your competition can; then you create an edge on your customers over the same businesses.   You can use that as a chief marketing strategy to draw more people into your business.  An example of this would be a time guarantee on your delivery services, if you’re in the food business.  This Unique Selling Proposition is something that I spend a lot of time with my clients on, as it is so crucial to positioning them in the marketplace.

Learning how to effectively employ these business branding strategies will help boost your company’s campaign and be that much closer to your desired business success.

Coach Roger helps business owners determine WHO they should talk to, and get more leads, customers, and profits!  With 21 Rapid Impact Strategies around Time, Team, and Money, I get results that will increase your sales, grow your profits, and give you more time for your life.  Go to my online Calendar (click here) to Schedule your FREE 30 minute 90 Day Transformation Strategy Session. 

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