Coach Roger’s Business Growth Excuse “Hall of Fame”

As I boarded my flight to Ft. Lauderdale this morning (heading to our Franchise Conference – no beach for me, because we spend all of our time learning), I was once again impressed by the efficiency and friendliness of the team at Southwest
Airlines.  Sure, it’s not the same as the private jets I flew on when I was working on restaurant turnarounds at KFC and Joe’s Crab Shack; but Southwest reminds me that a “big company” can still provide great personal service.

So that’s my inspiration for today’s post: Coach Roger’s “Business Growth Excuse Hall of Fame.”  These are the top reasons business owners rationalize for not taking massive action to grow their businesses (tip: trying to get more “word of mouth” referrals does NOT count as massive action).   If you recognize any of these in yourself; then my coaching to you today is to take out a piece of paper and write down a one paragraph “action plan” to make a change (you are not making an excuse to avoid this, are you?).

#1 – “I do not want to grow too fast, because that would limit my ability to provide great customer service.”   Sorry, but if Southwest Airlines can get thousands of planes across the country to ferry millions of passengers, while still having friendly flight attendants and on-time performance; this one does not work for you.

#2 – “I do not have any time to work on my business.  There is so much to do.”  I am going to have to call you on that one.  What this REALLY means is that you have prioritized other things in front of growing your business.  (Or, perhaps you need to read my previous post “5 Ways to Free up at least 5 hours/week”)

#3 – “The economy is tough.”  Well, yes it is.  But many of the most successful companies (like FedEx and General Electric) were founded during recessions/depressions.  Those companies were started by people who had VISION, and the COMMITMENT to succeed.

#4 – “I do not have any money to spend on marketing.”   There are hundreds of ways to promote your business without spending tons of money.   All it takes is a little research, the willingness to try new things, and the discipline to measure results to see what works (and walk away from what does not).

#5 – “What I have been doing has worked to get me here; so I am not going to change it.”  That is perfectly fine, as long as the markets/ your competitors/your
prospects do not change.  But, if you wear shorts all Summer when it is 90 degrees outside; is it wise to keep doing that when it falls to freezing just because that worked for you for several months?   Rather than wait until your business is freezing by a surprise “cold front”; take action now to stay ahead of challenges and changes.

#6: “I have tried everything, and nothing seems to work.”  Here is where the wheat is separated from the chaff: how willing are you to persevere; even if nothing seems to work.  Colonel Sanders heard thousands of “no’s” until a Utah businessman named
Pete Harman said yes, and Kentucky Fried Chicken was born.   And Colonel Sanders was not exactly a “spring chicken” (pun intended) when he started out.

I would love to read comments from you if you recognize any of these in yourself, and have
written out your Action Plan to make a change.  Also, feel free to share YOUR favorite
excuses.  Maybe your comments can help others.

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  • Chas  On October 3, 2011 at 2:39 pm

    #6 on perseverance- the Colonel received 1,008 ‘no’s’, before hitting the ‘yes’. Thomas Edison failed 10,000 times before finding success in inventing the light bulb. Thank you for the tips.

  • Adhere Creative, Houston web designers  On October 4, 2011 at 9:07 am

    I enjoyed you finding inspiration in a big company that continues to put forth the effort. Marketing during a slow economic time is not necessarily ideal but it is needed if you want to continue to grow and be successful. But honestly, is marketing a cost? If you plan for a great ROI and put forth the effort you will make money not spend money. You can learn more about our thoughts on marketing as an expensive in this article:

    Again thanks sharing your inspiration as it is all around us all we have to do is look for it.

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