Why your Success is Holding You Back

A few months ago, I read a terrific book by Rebel Brown, called Defy Gravity.  In the book, Rebel very eloquently lays out the case that sometimes the way that you achieved success in the past is exactly what is holding you back from future success.    (I recommend that you read the book, as it is full of great insights).

This week, a business owner told me that “the Economy” has really hurt his retail store.  I asked him what he was doing differently now that could help change the tide; that perhaps we could sit down and see what opportunities existed.   After all, I saw that you cannot order products directly from his website (it says “Contact us”).

His response, “I have 30 years of Retail Experience.  You could not teach me anything I do not already know.  The Economy is just bad.”

Uh-oh.  That is a sure sign of the “Gravity” that afflicts so many business owners.  In his mind, he knew what needed to be done; but it was some unchangeable external things which were the problem.  If only those would change….

As a Business Coach, the biggest obstacle I find in clients and prospects is NOT that they do not WANT success.   It is that they do not want to CHANGE THEMSELVES.

And I get it…many of you have built your business to maybe $100k or $500k or $1 Million dollars in revenue; often by pure force of your knowledge, your will and tremendous effort.   However, the business climate is changing; so you must be willing to change your approach to your business.    Try new approaches, even those completely against what you may have done in the past.  Get help from DIFFERENT people, even if they go against everything you think you know.

The best analogy I can give is that many business owners have been standing in sunshine for years.  But, now that it is raining, too many are just assuming that they MUST get wet.   Maybe it is time to get out the Umbrella!

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