Monthly Archives: January 2012

The REAL Reason Your Business is Mediocre (at best)

I know what you tell everyone.

‘Everything is doing great”

‘We are growing steadily”

“Things will turn around soon, once the economy picks up”

How many of you have heard that if you just continue to “think positive” and “persist,”  your business will eventually hit it big?  I am going to tell you that, truthfully, this is probably keeping your business down.

OK, before you start grumbling, let me back up a minute.

You have heard the story of the guy on his roof when it was flooding, haven’t you?  A Fire Truck comes along, and he says, “No, God will save me.”  A boat passes by and offers help, and the guy says, “No, God will save me.”  A helicopter flies over and drops a ladder, but the guy says, “No, God will save me.”  Eventually, the water rises and the guy drowns.  When he gets to heaven, he says, “God, why didn’t you save me?”  God looks at him, and replies, “What?  I sent you a Fire Truck, a boat, and a helicopter!  What else did you want?”

But, isn’t that like most business owners (perhaps you)?

– A Telemarketer calls you to offer help with your “Lead Generation,” and you hang up, complaining about them bothering you

– Someone suggests some great books or CD’s  on leadership, or marketing, or sales tactics; but you never read them

– You read the books or listen to the CD’s, but never implement what they recommend

– You meet a business consultant or coach, and you think to yourself (or say to them directly), “I’m not interested.”

So, your dreams always seem “just over the horizon”; but you never seem to get there.   Has your belief in “positive thinking” and “persistence” closed your mind to the Fire Truck, Boat, and Helicopters others offer to you?

Sure, it is easy to blame “the economy.”  But that’s just an excuse, isn’t it?   There are a lot of Super-Successful people, even in a bad economy.  People who are open to getting help with their lead generation; learning from books; getting a consultant or a coach to help them with strategies, tactics, and accountability.

No doubt you should evaluate people who offer to help you.  But, open your mind to the possibility that you may not have all the answers, no matter how positive you think or how long you persist.  Try this: stop hanging up on Telemarketers or Salespeople before you really know what they are offering; make it a habit to read at least 1 new book every 2 weeks; and listen to self-improvement CD’s in your car.

When you have everything you always dreamed off; the concern you had about not having all of the answers yourself will seem very far away.

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Are you a Big Thinker, who has had success and now would like to dominate your market?

Do you have a Good Team, but want to learn how to make them a GREAT Team?

Have you ever felt like there was just ONE THING that would help to catapult your business to stratospheric levels?

Is taking more vacations and having more personal time a LONG-TERM GOAL that you would like to be a SHORT-TERM ACHIEVEMENT?

Are you willing to stand there while people ask you how you “made it so quickly”?

Schedule a short call via my online system to see if you are ready to learn new strategies and tactics to blow the doors off your past results!  Click Here

Why Most Marketing Copy Is Terrible

Blah Blah Blah

Our product is sooo awesome, Mr. Prospect.

We do this.  We do that.  We’re the best value.  We’ve been around since fire was invented (in fact, we were the first ones to USE fire).  We take pride in our work and have attention to detail.  We do quality work at reasonable prices!   Our food is delicious and our service is great!

And, best of all, we’re Honest!  Fill out this form for your Free (Complimentary) Estimate (Consultation).  Or call us for a No Obligation Quote (really!).  Come in and get a Free Appetizer with any Entrée.

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I hate to break this to you, but your customer reads and hears the same stuff from just about EVERYONE.   To write this BLOG, I typed in AC Repair, Auto Repair, and Chiropractor into Google, and looked at several random sites; and looked through the direct mail I have received recently.  Ad after ad reads about the same way: each one, almost a fill-in-the-blank copy of the other.

The fact is: so many people complain that the Magazine Ad, or Website, or Direct Mail piece is not worth it; when it really is because the wrong people are writing your ads.    Your ad has a big task: to grab attention, tell your story, build a bond with your prospects, and compel action without YOU being there.

So, to dramatically increase the effectiveness of your marketing:

– Stop writing your own copy.  Yes, you are a brilliant Chef, Restaurant Owner, AC person; lawyer; Chiropractor.  But, MY MBA no more qualifies ME to do spinal adjustments; than your D.C. qualifies  you to write your own ads.

– Don’t let the people at the magazine or newspaper write it, either.    The best writers there are writing articles, not your ads.

– It is usually NOT more profitable to have people overseas writing your copy.  Yes, it may seem cheaper; but writing marketing copy is a skill honed from years of apprenticeship, testing, and study.

– Be VERY careful about putting your marketing in the hands of your Virtual Assistant; unless you know that they have several years of proven success writing compelling marketing.

And last, but not least: TEST, MEASURE, and ADJUST; TEST, MEASURE, and ADJUST.

Why would you spend several thousand dollars on a website; a mailer; or even on a spot in a Newspaper or Magazine; but shortchange the actual marketing copy?   You are better off doing a smaller ad or flyer, with better writing; than paying for a big ad that sounds like everyone else’s.

Do you Love Me

Do you remember your first love?

If you were like most of us, you were just a little bit insecure about it, and would ask that question a lot.  “Do you love me?”  It was not so much that you were afraid of “No.’  Most likely you wanted to just hear the other person affirm it.   It made you feel great, didn’t it?

When was the last time you asked your CUSTOMERS “Do you Love me?” 

How often do you survey your customers; or do you assume they will just keep buying from you?  Everyone knows that it is easier to keep a customer than to acquire a new one.  So it is riskier to not ask and HOPE; than to ask, and KNOW.  In fact, if there IS any dissatisfaction, wouldn’t you want to know now, so you can correct the issue; instead of not asking, then finding out when they stop buying from you?

So make it simple; and send it out in the next 48 hours.

Dear Customer:

– What do you love most about our product or service?

– What do you like least?

– What specific thing could we do better?

– What do we do differently than others, that keeps you buying from us?

DO YOU LOVE ME?

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Are you a Big Thinker, who has had success and now would like to dominate your market?

Do you have a Good Team, but want to learn how to make them a GREAT Team?

Have you ever felt like there was just ONE THING that would help to catapult your business to stratospheric levels?

Is taking more vacations and having more personal time a LONG-TERM GOAL that you would like to be a SHORT-TERM ACHIEVEMENT?

Are you willing to stand there while people ask you how you “made it so quickly”?

Contact Roger at 281-937-7196 or email Roger’s assistant, Kelly,  – Kelly@CoachRogerBoneno.com –  to schedule a brief call to see if one of our Programs is a fit for helping you get Rich and Stress-Free.

Maybe This is Why Your Prospects are Not Buying

Today I had a fantastic session with a client of mine who lives about 1,500 miles away (obviously, we were on the phone).   I’m pretty excited about what we are doing, because her potential is tremendous.

She actually had 30 other businesses who were trying to get her to engage their services.

When I asked her why she chose me, versus so many others (by the way, you should ALWAYS ask your clients why they chose you); what she told me was PERFECT for you to learn.

– Everyone else talked on and on about how they would make THEIR product fit her needs.  And their proposals were just standard templates.

– I asked her questions about herself, her goals, and her product.   In fact, her comment was “You asked me great questions that no one else did.”  Then, I crafted a proposal based on what we talked about.

How many of you are at networking events, or in front of prospects, just going on and on about how you are just the right person or business?  You do this, you can do that, and you do some more things…

Your prospects can see right through you if you are more interested in SELLING them than making sure they get the right solution (which is why I ask so many questions).

So, if your prospects are not buying, maybe you are doing too much SELLING and not enough ASKING.

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Are you a Big Thinker, who has had success and now would like to dominate your market?

Do you have a Good Team, but want to learn how to make them a GREAT Team?

Have you ever felt like there was just ONE THING that would help to catapult your business to stratospheric levels?

Is taking more vacations and having more personal time a LONG-TERM GOAL that you would like to be a SHORT-TERM ACHIEVEMENT?

Are you willing to stand there while people ask you how you “made it so quickly”?

Contact Roger at 281-937-7196 or email Roger’s assistant, Kelly,  – Kelly@CoachRogerBoneno.com –  to schedule a brief call to see if one of our Programs is a fit for helping you get Rich and Stress-Free.

Care and Grow Rich!

How many of you who are reading this ask yourself over and over why, since you do SO MUCH for others, your business still struggles?  After all, isn’t there some sort of “Secret,” or “Karma” that says that the more you “give,” the more you will receive?

Are you frustrated because you feel like you have a great product, but cannot seem to get enough buyers?

This is where I get a little tough and say that, if you truly “cared,” you would make far more money than you could imagine.

If you truly “Cared”:

– You would spend an hour EVERY DAY thinking of creative ways to reach new prospects;

– You would do the research to ensure that your product or service really does have value to others (and perhaps even strengthen your commitment when you do this);

– You would spend 30 minutes EVERY DAY thinking about ways to provide more value to your current and future customers;

– You would hire a Coach who could point out your “blind spots” and help you with tools and accountability that will maximize your strengths and minimize your weaknesses;

– You would make those extra calls and visits, moving past the “no’s”;

– You would implement a SYSTEM that ensures you do not lose prospects because of your ad-hoc follow-up activity;

You would be RELENTLESS in trying to find a way to get YOUR product or service into the hands of people who would benefit, because you TRULY CARE.

The fact is, when you do care about others, you want them to get the best.  Assuming you do believe that you have a product or service that serves others; then the only thing holding you back from massive success is how much you care.

PS.  Stop playing the tape in your head that says that “real caring” means you cannot make money from helping others.   If you cannot sustain your business, you won’t be able to help anyone.  And the bigger you grow your business, the more people you can help.

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Are you a Big Thinker, who has had success and now would like to dominate your market?

Do you have a Good Team, but want to learn how to make them a GREAT Team?

Have you ever felt like there was just ONE THING that would help to catapult your business to stratospheric levels?

Is taking more vacations and having more personal time a LONG-TERM GOAL that you would like to be a SHORT-TERM ACHIEVEMENT?

Are you willing to stand there while people ask you how you “made it so quickly”?

Contact Roger at 281-937-7196 or email Roger’s assistant, Kelly,  – Kelly@CoachRogerBoneno.com –  to schedule a brief call to see if one of our Programs is a fit for helping you get Rich and Stress-Free.