What Can You Learn from a Twist, a Lick, and a Dunk?

It’s been 100 years since that most famous (and delicious) of cookies was first introduced to the world.

What product describes itself as perfect for “a Twist, a Lick, and a Dunk?”  Oreos, of course.

I remember as a kid, I would eat only the broken Oreos in the Cookie Jar.  That ended up being a lot, because I kept shaking the jar.  🙂

So, what can YOU learn from a simple cookie?

1.   Your offering does not have to be complicated to be appreciated.  An Oreo is just two cookies and some filling, isn’t it?  Easy to understand, and simple to consume.  For you, think about how to make your offering simpler for your customer to use, and also easier to communicate.

2.   Even if there are cheaper alternatives, you can be successful.  There are a tremendous number of “Chocolate Creme” sandwich options out there.    What Oreo has NOT done is try to compete on price with the generics; because they know that many people will still pay more to get that distinctive taste.  YOUR job, as a business owner, employee, or contractor, is to be distinctive enough so that your prospects consider your incremental cost worth the investment.  And distinctive does not have to mean complicated; just different and better.

3.   Do not rely on “word of mouth” only, even if you ARE successful.  Just about EVERYONE knows what Oreo cookies are; but they still advertise.  Yet, how many of you find some success and believe that “word of mouth is good,” and so throttle back on your advertising?  Keep your foot on the advertising and promotion accelerator and you will find your growth rate not only additive, but EXPONENTIAL.    7.5 BILLION Oreo cookies are sold every year!  If you sold just 7.5 million of YOUR product or service, would that be good?

4.  Make sure that, even if you offer extensions of your product/service line, your customers still have a clear idea of who you are.  Yes, there are Orange filled Oreos for Halloween; Yellow filled Oreos for Spring, Chocolate filled Oreos; and even the Golden Oreos.  But, in the end, when you think of Oreos, what do you picture?  Exactly.   THAT is what should happen for you: when your customers and prospects think of you, they should have a clear picture in their minds of your core offering.  If they do not, then you have to do a better job communicating and marketing.

5.  Be FUN!  OK, I know that not everyone is a cookie.  But, enjoy what you do, and that enthusiasm will transfer to your prospects.    Brian Tracy, a great sales trainer, says that sales are just a transfer of enthusiasm from you to your prospects.  The more enthusiasm YOU have, the more likely you will have enough to TRANSFER and turn into PROFIT.

Well, all this talk about Oreos is making me hungry.   Enjoy these tips, and go have a cookie!

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Helping you make more money, have more free time, and have more FUN is what we do at the Business Acceleration Institute.    Click here and schedule a free Strategy Call; where you will get at least 2 new ideas for your business, and we will see if  it makes sense for us to talk further.    I’ll even bring the cookies!

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Comments

  • hartsoffice  On March 15, 2012 at 12:02 am

    Thanks for the post, I have been trying to strike out on my own and often it seems daunting, but being fun is probably the best advice!

  • Venetia  On March 15, 2012 at 9:22 am

    Great post! Thank you!

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