Proof that Most of You REALLY Do Not Believe in Your Business

I know what you are thinking. “What is Roger saying?  Of COURSE I believe in my business.  After all, why else would I be doing it?”

Well, to be honest, I really don’t know why you are doing your business, either.   Because, very plainly, the facts speak for themselves.

Here are four very clear signals that you just do not truly believe in your business (and NONE of these are that old-fashioned notion that you “would do it for free”):

1.  Your “pipeline” is not full of potential customers, and STILL you do not prospect enough.   Ask yourself this:  If you saw a burning building, and had a hose in your hand that would be guaranteed to put out the fire, wouldn’t you point the hose at the fire and turn it on?  So, if you are not prospecting, that’s pretty good evidence that you are not a real believer that your offering is a real benefit to others.   If you really thought it was amazing, you would do whatever it takes to find more people who need it.

2.  You discount your prices.   Let’s say the test results come back, and you need to have your knee replaced.  You go to the hospital, and they ask you who you want to have operate on you:  Dr. Joe, for $3,000; or his fishing buddy Mike, an accountant who has seen “House” a few times, and will do it for $2000.   That’s $1,000 cheaper!   Do you think Dr. Joe is going to buy your argument that, because Mike is $1,000 cheaper, Dr. Joe should lower his rate?  I doubt it.  Because he knows it takes skill, experience, and knowledge to do what he does.  If you REALLY believed that you have strong skills, experience, and knowledge in your business; you would not discount either.

3.  You insist on “staying small.”     Again, back to the burning building.  You have the hose, the building is on fire; now would you just put out the fire on one part of it, or would you try to put out the WHOLE fire?  I’m hoping that most of you would put out the whole fire.   If you REALLY believed in your business and its ability to benefit others, you would try to build your business so that it could serve more people.  Or, is your talk about wanting to “help others” just a cliché’?

4.  You do not invest in a Coach/Consultant because it seems “expensive.”  This is a LOT of you, isn’t it?  So you are working 12 – 14 hour days; your sales are not as strong as you had hoped; but, you think you can “figure it out on your own,” “it is not the right time to make the investment,” or you “want to wait until you can ‘afford’ it.”   Given that independent research has shown that, if you really implement what you are taught, you get $5 for every $1 you invest in someone like me;  if you REALLY believed in the long-term potential of your business, you would figure out any way possible to make that investment.   Even the BEST investors rarely return $5 for $1.   So, your delay in getting help is just your belief that your business is not really a long-term solution.  In fact, waiting to invest is telling your subconscious that you want to “see if this business works out.”

Interestingly enough, if you do #4, I’ll show you exactly HOW to avoid 1-3.

I always welcome comments.  🙂

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