5 Lies Businesspeople Tell Themselves (are you?)

Yes, I used the word LIES.  It’s a tough word, but there is no other way to say it.   Read these over, and ask yourself, truthfully, how many have you told yourself.  If you think otherwise, keep reading to see why this may be true for you.

1.  I’m working as hard as I can – Start tracking your time, every day, for the next week.  Be specific, and be honest, about every activity you are doing.   Was every activity truly moving your business forward (only count Facebook and Twitter if you have gotten REAL referrals from it)?

2.  My prospects believe me when I say that I have the best product and the best service – Go do a Google search on your product or service.  If you find NO OTHER business like yours saying it is “the best” in general terms, then you can ignore this one.

3.  Groupons are a good idea for my Restaurant or Retail business –  The corollary fib is, “once they TRY my product, they will keep coming back.”  Unfortunately, most business owners see little to no benefit in reality.  So they do another one.  Then another one…

Here is my challenge:  if you can find ONE business owner who can show data that proves how they have benefitted from a highly discounted Groupon “deal,” please send me a note or comment on this post.   What does NOT count – selling hundreds of coupons without showing a long-term lift in your business sales AND profits.

4.   My prices are what my customers expect – Why is this here?  Because most business owners have never done any research or testing of their pricing.    Just because people are paying the prices you have set, does not mean that you have set them well.  Many of you are leaving thousands of dollars “on the table” every year because you lack a pricing analysis strategy.

5.   I can wait until things “get better” to get help running my business   Or, its cousin, “My business is doing OK, so I do not need help.”  The issue with these untruths are that both of them assume that you are able to coach yourself.     Unfortunately, when you are in the midst of challenges, you are often too busy dealing with the daily fires to see how to get out of the burning building.   Or, in the second case, you think it is hot where you are because of your excellence; but it is eventually the fires you DON’T see that catch you by surprise.   Then, after your cash flow has dwindled and the problems are overwhelming, you find you cannot AFFORD to get the help you need.

In the end, some might call these “denial.”  But, really they are Lies that people tell themselves to avoid the hard truths about why they have not developed the business they had once imagined.

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If you HONESTLY feel like your business is ONE HUNDRED PERCENT where you want it to be, then no need to click here:    https://my.timedriver.com/191CR   On the other hand, if you have a desire for excellence; let’s talk.

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