How to Implement Stevie Wonder’s Best Business Building Tip

No April rain

No flowers bloom

No wedding Saturday within the month of June

(If you are feeling a little romantic, or WANT to feel that way 🙂 , watch here:  http://www.youtube.com/watch?v=QwOU3bnuU0k)

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I am probably revealing how old I am, but this was a very popular song when I was in High School.  So, why am I bringing this up in a Business Blog?

Because, while many business owners believe that “word of mouth” is a great way to build their businesses with less  effort; very often they believe that just having a great product and service is how to get referrals.    But, realistically, how many of you have received great service from someone, and MEANT to tell everyone about it, but never did?   You get busy, so you never do.   Or, maybe there was just this one thing…

This is where Stevie Wonder comes in.  His advice?  “Just [Call] to say I love you…just [call] to say how much I care.”   And Stevie says to do it not because of an occasion, but “just because.”   Here are some ways for you to do that:

1.  Send physical (NOT email) Thank You notes;

2.  Send them a little gift (or, if it is a BIG contract, a BIG gift…assuming you are not in a regulated field);

3.  Actually CALL them, and say how much you appreciate their business;

4.  Actively seek out a referral for them, or make a strategic connection that might help THEM;

5.  Provide a little unexpected bonus service.

Again…don’t just do these right after they give you money or because of a holiday; but do it when they might not expect it.  Perhaps you send them something midway through the contract period.  Or maybe a month after they bought something.  You CAN schedule it on your calendar, but just do not do it around any specific event.

And do NOT..I repeat..do NOT ask for more business or try to sell them something else at the same time that you do one of these.  Otherwise, it does not really feel like love.

The fact is, loving your customers and telling them (in words or unexpected actions) is a fantastic way to get more referrals AND more business.     Plus, when there is love, they will overlook minor faults,  forgive errors, and are loyal based on more than price.

PS.   This assumes that you really DO love your customers.  If you do not, then you are just a “Con Man” and need to be in a different business (or jail).

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 Schedule a 15 minute call with me – Marketing Guru, Financial Wizard, and Team Motivation Expert – and we’ll make you Love what your business can do for you:    https://my.timedriver.com/191CR  The Call is free, unless you don’t schedule it…then, your opportunity cost is expensive!

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