Why Your Marketing is like the Eagles’ Song Desperado (A Musical BLOG)

When I was in High School, it took me an hour via City Bus to get across New Orleans to school.  Pretty much every morning, I would put an album on the record player (some of my readers may remember those) when I woke up at 5am.   One of my favorite albums was The Eagles’ Greatest Hits.

This was truly a great album, chock full of songs that, sadly, describe the marketing done by most small business owners (although that MAY not have been intentional).  The most applicable was “Desperado.”  Read below and see why the Eagles had a lot to teach you (song lyrics are in BOLD, BLOG in parentheses).

Open a new tab and play this while reading, for maximum enjoyment:  DESPERADO

Desperado, why don’t you come to your senses?  

You been out ridin’ fences for so long now (You have no clearly defined target market, so you try to market to everyone.)

Oh, you’re a hard one (You insist on doing everything YOUR way.)
I know that you got your reasons (Although your marketing is not very clear;)
These things that are pleasin’ you (since you market with tools you LIKE, not what will work.)
(All of these things) Can hurt you somehow.

Don’t you draw the queen of diamonds, boy
She’ll beat you if she’s able (Too much of your Marketing is all about the money and Price;)
You know the queen of hearts is always your best bet  (when your marketing should be about CONNECTING to people.)

Now it seems to me, some fine things
Have been laid upon your table (Many of you have great God-given talents;)
But you only want the ones that you can’t get (but you market to the wrong people.)

Desperado, oh, you ain’t gettin’ no younger (You procrastinate while time passes;)
Your pain and your hunger, they’re drivin’ you home (while your desire to “get rich” keeps increasing.)
And freedom, oh freedom well, that’s just some people talkin’ (You cannot believe others make money with less effort;)
Your prison is walking through this world all alone (since you’re trapped in a “do it yourself” mentaility).

Don’t your feet get cold in the winter time? (Your cash flow is tight, so you get cold feet about spending anything on marketing.)
The sky won’t snow and the sun won’t shine (But, without any marketing, your business struggles more and more.)
It’s hard to tell the night time from the day (Eventually, your business stagnates)
You’re losin’ all your highs and lows (as you are going nowhere.)
Ain’t it funny how the feeling goes away? (Until, one day, that PASSION that you once had for having your own business and “being your own boss” fades away).

Desperado, why don’t you come to your senses? (It’s time to break free from the Fear that has been holding you back.)
Come down from your fences, open the gate (Get off the fence and find YOUR right target niche.)
It may be rainin’, but there’s a rainbow above you (When you find your niche, go for it; even if the times are tough.)
You better let somebody love you, before it’s too late (Make your marketing about creating a BOND with your prospects so that they LOVE you; before it IS too late to save your business).

—————————————————————–

Yes, you can play it again and sing along.  But after that, schedule a 15 minute call with meMarketing Guru, Financial Wizard, and Team Motivation Expert – and we’ll talk about how to build a strong Brand targeting your Ideal Customers:    https://my.timedriver.com/191CR

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