Do This One Thing and You WILL Get More Sales Next Month

After reading hundreds of books.

Getting an MBA in Marketing

Working on a lot of Marketing Campaigns that have made millions and millions of dollars for both small and large companies.

After all of that, I realize that there is just ONE THING that you need to do to get more sales, whether you sell Real Estate or own a Restaurant.

Here it is:     SEE MORE PEOPLE

What, you say?  That’s so obvious, you say?

Then why don’t you have more sales?  And you cannot tell me it is because of the economy or that people “just aren’t buying.”  I would agree with you 100% if you were the only person in the world who had a company that sells your product.

But you are not, are you?

So here are 4 things you must do to SEE MORE PEOPLE

1.  Stop Advertising and start Marketing.  

What’s the difference?

– Advertising is the sporadic promotions that you throw out there hoping to catch anyone who might want your product.

– Marketing is having a plan to address a specific targeted market in the right place, with the right promotion, the right price; with time-based sales & profit objectives and a process for analysis and adjustment, if necessary.

Having a coordinated and targeted PLAN will absolutely help you SEE MORE PEOPLE

2.  Let your prospects speak for themselves.

How many salespeople and business owners consider a prospect and, instead of actually calling or approaching, think of all the reasons the prospect might say “No”?  So, they talk themselves out of making the actual approach.    Perhaps you even convince yourself that following up when they have not called you back is being “pushy.”

Or, you worry about “bothering” someone, so you give yourself the excuse that you need to get an introduction.  Meanwhile, the prospect uses another service provider, goes to another restaurant for their catering order, or just misses out on the benefits you could provide.

Do yourself a huge favor, and let the prospect tell you “no” if the answer is “no.”  But, you MAY find some of them will tell you “yes,” and you will SEE MORE PEOPLE.

3.  Give yourself annual, monthly, weekly, and daily goals IN WRITING.  Be specific not only about the numbers; but also about what it will MEAN to you when you accomplish those goals.

Everyone knows this, you say?  But how many people reading this are actually doing it?  Most are just running as fast as they can to get “more customers.”  The problem here is that, without defining how many is “More,” you will never get there.

Consider this:  If one day I tell you to run up a hill, you might run pretty fast.  If the next day I say that, if you get up the hill in 2/3 of yesterday’s time you and your family get to live for free in the mansion at the top and you can SEE the mansion; most of you will find it in you to run a lot faster today than yesterday.

Your mind is a great resource; but you waste it if you do not tell it specifically what you want it to help you do and why you want it to do it for you.  I can guarantee you that, if you have a specific goal tied to an emotional benefit, you will find a way to SEE MORE PEOPLE!

4.  Schedule your time and determine if you can hold yourself to it, or if you must get someone else to hold you to it. 

Some people are very good about being efficient with their time.  They do not waste the day watching “funny cat videos” on YouTube, or reading about their favorite sports team or actors, or reposting “motivational” quotes on Facebook for hours on end.  On the other hand, many people get distracted.  Yes, every morning they wake up with the DESIRE to be focused; but every night they realize how the day got away from them.

If you are one to get distracted; get your ego out of the way and have someone there to hold you accountable.  There is no shame in that.  It is much better to have the temporary annoyance of someone “calling you out” if you do not follow your plan; than the long-term struggle of not having customers.

Whether you can do it for yourself, or you need someone else to do it for you; become accountable so that you will SEE MORE PEOPLE.

You get my point: if you change nothing else in your business this month vs. last month;  you will sell more if you SEE MORE PEOPLE.  It’s as simple as that.

If you have any other ideas or suggestions; or just want to provide a little feedback, post your comment below.

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