Jackie and her Ladder – A Business Story

Once upon a time there was a very nice lady named Jackie.  Jackie sold cupcakes and cookies from her cozy little home in the suburbs that she built herself.

Now, Jackie made great cupcakes…and cookies.   And Jackie was even pretty skilled at building houses. 

But..she was missing one small skill:  she did not know how to cut out and put in a door.

So, Jackie bought a ladder and put it up her Chimney. 

Every day, Jackie climbed up the Chimney with her cupcakes and cookies, sold them in the marketplace, and went back home through the Chimney.  It was an OK life.  And, since she was pretty good at going up and down the Chimney every day, Jackie lived a nice life.

That is, until Louise moved into the neighborhood.

Louise DID know how to build a door.  And she could fit not just cupcakes and cookies through the door, but Cakes and Coolers of Ice Cream.

And, if Louise did not have a specific item, she could go back easily into her house and get it.    As fast as Jackie was able to climb up and down the ladder; Louise’s door was still faster.

So, Jackie HAD gotten better at what she was doing.  But, because she was missing a crucial skill, her sales started falling. 

Everyone still agreed that Jackie had great cupcakes and cookies; but Jackie eventually went out of business. 

All because Jackie was convinced that her 20 years of ladder-climbing and cupcake/cookie selling experience were going to continue to sustain her.  She never saw Louise and her door coming until it was too late.

How many of you out there keep saying that you DON’T need help; because what you do has been working?

Well, THIS is what I help you do with a PLAN.  We’ll not just determine how you get from where you are now to where you want to be; but we’ll find out:

– Do you need a Door (a different marketing approach, new team members or better recruiting/hiring/team motivation plans)?

– How do you even ANTICIPATE a potential door-building competitor (there are simple financial indicators that will reveal problems long before they become catastrophes)?

– How do you build the door, or get the bank to lend you money to purchase one (having helped companies obtain millions of dollars in funding, I’ll teach you how you can get the bank to loan you more money at a lower rate)?

– Do you need to have Cakes and Ice Cream (new products or services)?

– How could you get your Cakes and Ice-Cream to market quickly and profitably?

It’s time, RIGHT NOW, for you to get that Plan. 

A Strategic Plan helps you now AND will provide you a way to see the signals if something is going wrong.  Plus, you learn how to be agile enough to respond to changing markets and customer desires.  AND MAKE MORE PROFIT. 

While I’m not Bob Villa with a tool chest building a house; I AM like a Bob Villa of Business Plan building.  Check out this LinkedIn Profile (at last check, 29 Strategic Planning endorsements and 35 Written Recommendations).

When we are finished you will have, IN WRITING, a LIVING DOCUMENT FOR YOU!

Engage Now for a Very Special Year-end rate.  CLICK HERE and reserve your spot!  On Saturday night,  November 17, 2012,  the $997 rate becomes the regular, $2,500 rate.

Remember:    It is OK for you to say “No” and keep going up and down your ladder without a Professional plan.  Just make sure that you DECIDED to do that; instead of letting it happen to you like it did to Jackie..by default.

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