Tag Archives: Business Coach

Jackie and her Ladder – A Business Story

Once upon a time there was a very nice lady named Jackie.  Jackie sold cupcakes and cookies from her cozy little home in the suburbs that she built herself.

Now, Jackie made great cupcakes…and cookies.   And Jackie was even pretty skilled at building houses. 

But..she was missing one small skill:  she did not know how to cut out and put in a door.

So, Jackie bought a ladder and put it up her Chimney. 

Every day, Jackie climbed up the Chimney with her cupcakes and cookies, sold them in the marketplace, and went back home through the Chimney.  It was an OK life.  And, since she was pretty good at going up and down the Chimney every day, Jackie lived a nice life.

That is, until Louise moved into the neighborhood.

Louise DID know how to build a door.  And she could fit not just cupcakes and cookies through the door, but Cakes and Coolers of Ice Cream.

And, if Louise did not have a specific item, she could go back easily into her house and get it.    As fast as Jackie was able to climb up and down the ladder; Louise’s door was still faster.

So, Jackie HAD gotten better at what she was doing.  But, because she was missing a crucial skill, her sales started falling. 

Everyone still agreed that Jackie had great cupcakes and cookies; but Jackie eventually went out of business. 

All because Jackie was convinced that her 20 years of ladder-climbing and cupcake/cookie selling experience were going to continue to sustain her.  She never saw Louise and her door coming until it was too late.

How many of you out there keep saying that you DON’T need help; because what you do has been working?

Well, THIS is what I help you do with a PLAN.  We’ll not just determine how you get from where you are now to where you want to be; but we’ll find out:

– Do you need a Door (a different marketing approach, new team members or better recruiting/hiring/team motivation plans)?

– How do you even ANTICIPATE a potential door-building competitor (there are simple financial indicators that will reveal problems long before they become catastrophes)?

– How do you build the door, or get the bank to lend you money to purchase one (having helped companies obtain millions of dollars in funding, I’ll teach you how you can get the bank to loan you more money at a lower rate)?

– Do you need to have Cakes and Ice Cream (new products or services)?

– How could you get your Cakes and Ice-Cream to market quickly and profitably?

It’s time, RIGHT NOW, for you to get that Plan. 

A Strategic Plan helps you now AND will provide you a way to see the signals if something is going wrong.  Plus, you learn how to be agile enough to respond to changing markets and customer desires.  AND MAKE MORE PROFIT. 

While I’m not Bob Villa with a tool chest building a house; I AM like a Bob Villa of Business Plan building.  Check out this LinkedIn Profile (at last check, 29 Strategic Planning endorsements and 35 Written Recommendations).

When we are finished you will have, IN WRITING, a LIVING DOCUMENT FOR YOU!

Engage Now for a Very Special Year-end rate.  CLICK HERE and reserve your spot!  On Saturday night,  November 17, 2012,  the $997 rate becomes the regular, $2,500 rate.

Remember:    It is OK for you to say “No” and keep going up and down your ladder without a Professional plan.  Just make sure that you DECIDED to do that; instead of letting it happen to you like it did to Jackie..by default.


Jim and Diane’s Trip to Chicago – Based on a True Story

Today I wanted to share a little story with you about a couple, Jim and Diane (based on a true story, so enjoy…).

One day, Jim and Diane decide to take a vacation.  They had both been working very hard, and would leave their comfortable house in the suburbs of Houston and visit Chicago.

So, one slightly misty morning, they packed up their new car and headed out.   They were excited, and knew that they could get there really fast if they took turns driving.  After all, the sooner they got to Chicago, the sooner they would be able to check into their hotel room.

They were going to LOVE Chicago.  They planned to stay at the Westin right on Michigan Avenue.   Across the street would be the “Magnificent Mile” of shops.  A quick elevated train ride would get them to the ballpark.  Fantastic food choices..the Navy Pier, the beautiful lakefront.  They had their whole visit scheduled perfectly.

So they backed out of the driveway and started driving.   Jim told Diane to get on the freeway, and she did.  They drove for a day.  Chicago, here we come!

They drove for another day.  They were getting closer..they just KNEW it.   They had a great car, and knew that Chicago would be fun!

But the third day passed, and Jim was getting perturbed.  So, he told Diane to drive faster.  And they drove for a fourth day.  Still, no Chicago.

Now it was Diane’s turn to tell Jim to drive faster.  And turn NORTH.  They stopped at a gas station, bought a compass, and turned North.

Day five….Day six…Day seven.  They now both wondered why, even though they were CRYSTAL CLEAR about their goal of going to Chicago, were driving a great car,  and were certain about what they would do once they got to Chicago; they never arrived there.

Finally, they looked at each other, and exclaimed, “We probably should have followed a map.”

Sound crazy?  Who would try to get anywhere that far away without a roadmap?

Well?  How many can honestly tell me that YOU have a CLEAR, step-by-step Plan to get from where you are NOW in your business to where you want to be?


Every day that you spend without one is time you will NOT spend enjoying your goals.  

It’s time, RIGHT NOW, for you to get that Map.  

This is my specialty:  helping you create that map.  It’s a crystal clear, what do you do today, next month, next year, to get to where you want to go. 

To enjoy your Goals….

To stop driving around aimlessly…

I have built these with billion $ and million $businesses, with start-ups, with businesses that have been around for 4 generations (even THEY need better roadmaps sometimes), and even with MLM’s.

Engage Now for a Very Special Year-end rate.  CLICK HERE  and reserve your spot!  As soon as my calendar fills up –  which may be today, and may be by Friday –  the year-end offer is over. 

PS.  It is OK for you to say “No” and keep driving around without a professional plan.  Just make sure that you DECIDED to do that; instead of letting it happen to you like it did to Jim & Diane..by default.

Why a Short-Term View and poor Math Skills are Bad for your Business

OK, I might have frightened many of you.


Well, the good news is that we’re not going to do any regressions or differential equations today.  So…breathe slowly into the bag; and let’s talk.  I am going to do the math FOR you.

Many of you own a business that is very stressful for you.  You constantly worry about cash flow.  You feel pain because your team does not seem to care about anything but their paychecks.  And, you sometimes wish that you could wave a magic wand, so people could “Get it” about the value you provide. You might even have to discount your prices, which drives you crazy (after all, you are worth more, aren’t you?).

To make matters worse:  you keep thinking things will “get better”; but, six months go by, and it’s just as tight and stressful as it was six months ago.  One year passes, and you wonder why things seem to be just as bad, or worse, than they were at the same time last year.

So, let’s do a little math (I’ll walk you through it 🙂 ).

  1. What if you invested $15,000 over six months to learn some proven tactics to get new customers and build a more motivated team?  Or, you invested that $15,000 to train 3 or 4 of your managers with a Management Training program; so they could  close some of their skill gaps?
  2. What if, based on extensive data, that investment were proven to get a 5-1 return (so, exchange $15,000 for $75,000 in one year)?  BUT, to be conservative, you won’t believe anything more than a 2.5-1 return (so, you invest $15,000 and get $37,500 back in 6 months – Net profit is $37,500 – $15,000:  $22,500).
  3. Then, you were able to take that $22,500 and grow it just 3% per year for 10 years.

Over 10 years, with a conservative view, your $15,000 investment would be worth $257,937. 

If you took the full 5:1 return, and grew it at 5%/year; you would have $15,000 become $754,674That’s a quarter of a million dollars extra in your pocket, for a $15,000 investment.

This is why the short-term view of fearfully holding onto money limits the greatness of so many business owners.  The simple math is that, holding onto the $15,000, with no change in how you do things in your business, will just result in more of the same stress and a return of $0, won’t it?

The fact is, whether you are talking about investing in a coach/consultant or a management training program; your long-term benefits are huge.   Here is a personal case study:  I invested in my own coach even when I could not afford one; because I realized the value of having someone to get me to think outside my personal experiences and make decisions even when I was not sure of the potential results.   It’s why, when I owned a business coaching franchise, my business was 3 times as big as the average coach in that system (which made me the top Franchisee).       All franchisees had the same “system,” but my coach made me prospect when I did not want to; he gave me strategies that I had not considered; he helped me focus when I was looking at “shiny objects”; and he even helped me realize why a strategy that HAD been working suddenly lost effectiveness.   Even a coach needs a coach.

There is a reason that an elite athlete invests in coaches, even though he has an enormous amount of talent.  The one-tenth of a second that his coach helps him cut from his 40-yard dash time could be worth millions of dollars.

For a business owner, there might be one thing you or your managers are not doing that, with the right training, you could discover can make you millions of dollars, or remove 90% of the stress you experience every day.

Am I the right coach/consultant for you?  Most likely not:  unless you are in the restaurant or hospitality business (private coaching/consulting), or have a management team helping run your business (our classroom-based training program).   But, I promise you that there IS someone out there who is a great fit for you.   And, doing the math, thinking that you are saving money by not making the investment in closing your skill gaps is absolutely bad for your business.

Take Action Today, and start your path to investing in your future success.

I am connected to a lot of coaches/consultants; so feel free to connect with me on Facebook, Twitter, or Linkedin; read what they write and post, then contact those who might be the best fit for you.

Why Most Marketing Copy Is Terrible

Blah Blah Blah

Our product is sooo awesome, Mr. Prospect.

We do this.  We do that.  We’re the best value.  We’ve been around since fire was invented (in fact, we were the first ones to USE fire).  We take pride in our work and have attention to detail.  We do quality work at reasonable prices!   Our food is delicious and our service is great!

And, best of all, we’re Honest!  Fill out this form for your Free (Complimentary) Estimate (Consultation).  Or call us for a No Obligation Quote (really!).  Come in and get a Free Appetizer with any Entrée.


I hate to break this to you, but your customer reads and hears the same stuff from just about EVERYONE.   To write this BLOG, I typed in AC Repair, Auto Repair, and Chiropractor into Google, and looked at several random sites; and looked through the direct mail I have received recently.  Ad after ad reads about the same way: each one, almost a fill-in-the-blank copy of the other.

The fact is: so many people complain that the Magazine Ad, or Website, or Direct Mail piece is not worth it; when it really is because the wrong people are writing your ads.    Your ad has a big task: to grab attention, tell your story, build a bond with your prospects, and compel action without YOU being there.

So, to dramatically increase the effectiveness of your marketing:

– Stop writing your own copy.  Yes, you are a brilliant Chef, Restaurant Owner, AC person; lawyer; Chiropractor.  But, MY MBA no more qualifies ME to do spinal adjustments; than your D.C. qualifies  you to write your own ads.

– Don’t let the people at the magazine or newspaper write it, either.    The best writers there are writing articles, not your ads.

– It is usually NOT more profitable to have people overseas writing your copy.  Yes, it may seem cheaper; but writing marketing copy is a skill honed from years of apprenticeship, testing, and study.

– Be VERY careful about putting your marketing in the hands of your Virtual Assistant; unless you know that they have several years of proven success writing compelling marketing.

And last, but not least: TEST, MEASURE, and ADJUST; TEST, MEASURE, and ADJUST.

Why would you spend several thousand dollars on a website; a mailer; or even on a spot in a Newspaper or Magazine; but shortchange the actual marketing copy?   You are better off doing a smaller ad or flyer, with better writing; than paying for a big ad that sounds like everyone else’s.

Care and Grow Rich!

How many of you who are reading this ask yourself over and over why, since you do SO MUCH for others, your business still struggles?  After all, isn’t there some sort of “Secret,” or “Karma” that says that the more you “give,” the more you will receive?

Are you frustrated because you feel like you have a great product, but cannot seem to get enough buyers?

This is where I get a little tough and say that, if you truly “cared,” you would make far more money than you could imagine.

If you truly “Cared”:

– You would spend an hour EVERY DAY thinking of creative ways to reach new prospects;

– You would do the research to ensure that your product or service really does have value to others (and perhaps even strengthen your commitment when you do this);

– You would spend 30 minutes EVERY DAY thinking about ways to provide more value to your current and future customers;

– You would hire a Coach who could point out your “blind spots” and help you with tools and accountability that will maximize your strengths and minimize your weaknesses;

– You would make those extra calls and visits, moving past the “no’s”;

– You would implement a SYSTEM that ensures you do not lose prospects because of your ad-hoc follow-up activity;

You would be RELENTLESS in trying to find a way to get YOUR product or service into the hands of people who would benefit, because you TRULY CARE.

The fact is, when you do care about others, you want them to get the best.  Assuming you do believe that you have a product or service that serves others; then the only thing holding you back from massive success is how much you care.

PS.  Stop playing the tape in your head that says that “real caring” means you cannot make money from helping others.   If you cannot sustain your business, you won’t be able to help anyone.  And the bigger you grow your business, the more people you can help.


Are you a Big Thinker, who has had success and now would like to dominate your market?

Do you have a Good Team, but want to learn how to make them a GREAT Team?

Have you ever felt like there was just ONE THING that would help to catapult your business to stratospheric levels?

Is taking more vacations and having more personal time a LONG-TERM GOAL that you would like to be a SHORT-TERM ACHIEVEMENT?

Are you willing to stand there while people ask you how you “made it so quickly”?

Contact Roger at 281-937-7196 or email Roger’s assistant, Kelly,  – Kelly@CoachRogerBoneno.com –  to schedule a brief call to see if one of our Programs is a fit for helping you get Rich and Stress-Free.

The ONE thing you need to do to make One Million Dollars in 2012

Make $4,000/day.

What?  Were you expecting some magic bullet?  Sorry, but there really is no secret beyond the fact that, if you work about 250 days per year (take off weekends and a few holidays), you must make $4,000 EVERY DAY to get to a million dollars.

Based on working with dozens and dozens of business owners; I can tell you that the obstacle behind you earning $1,000,000 is usually not anything but your choices.  It is often one or more subtle things (that you CAN correct) which are holding you back from that $4,000 daily amount:

1.  You do not believe you could deliver – Picture this:  people start lining up January 2 with open checkbooks and AMEX Platinum Cards, and ask you to deliver your product as soon as possible, in a large enough quantity to earn you $1,000,000.  If that thought makes you nervous; then it is time you at least WRITE DOWN your execution plan, detailing how you WOULD deliver if that happened.

2.  You really do not believe you are worth it – Sounds odd, doesn’t it?  But how many of you have old recordings in your heads (or still have the “live broadcast”) of well-meaning friends and loved ones casting doubt on your ability to succeed “in this tough economy” (for example).

3.  You accept the general mediocrity of those around you who might be doing something similar to you – To clarify, how many of you look at the results of the “average” owner in your industry, and set that as your “Success Result”?  Think hard.  Yes, you may SAY you want to make big $; but have you allowed your subconscious to keep telling you that somewhat exceeding the average is “OK.”

4.  You are not REALLY committed to your success.  This reality manifests itself in several insidious ways:

–  It shows up when you will not make the calls and work necessary to get FACE TO FACE with prospects; instead, you spend hours “building relationships” on Facebook and Twitter.  I have a Tough Question for you:  of the last 10 times you have logged onto Social Media when you should have been working; how many times have you REALLY been working a Strategy designed to bring you income.

Really, I have no issue with you using Social Media for social reasons when you are not supposed to be trying to build income; but, how many times have you used it as a diversion from something that, while unpleasant, is more value-added.

– Lack of commitment comes when you refuse to ask others for help.  If you are committed, you will FIND a way to get the help you need.    Many clients of mine (and clients of many coach friends I have) make the investment even when they cannot see clearly HOW they could afford the first payment.  A client of mine whose revenue I helped DOUBLE to well over $1 Million (in 1 year)  had no idea of their cash flow when we started working together; but made the investment anyway.  Now, they will gladly tell you it was worth it.

– You get “Loser’s Limp.”  Have you ever watched a game in sports where someone drops a ball, or misses a tackle; and then, mysteriously, they limp to the bench?   That’s called “Loser’s Limp.”  What are business symptoms of this?  You begin complaining about the economy, your incompetent employees, your unfairly priced (or trash-talking) competitors, how “tired” you are, how you “really don’t WANT to make a lot of money,”  etc..etc…  By the way, this is where I am worth my weight in GOLD for my clients, because I know how to appropriately “call your bluff” for your own good.

In the end, the world WILL pay you what you are worth.  And, the only way to make $1,000,000 is to deliver enough products to enough people at a high enough price so that you earn $4,000 EVERY DAY.     If that is not happening, then Take Action to change that right now so that  2012 is amazing for you!


Are you a Big Thinker, who has had success and now would like to dominate your market?

Do you have a Good Team, but want to learn how to make them a GREAT Team?

Have you ever felt like there was just ONE THING that would help to catapult your business to stratospheric levels?

Is taking more vacations and having more personal time a LONG-TERM GOAL that you would like to be a SHORT-TERM ACHIEVEMENT?

Are you willing to stand there while people ask you how you “made it so quickly”?

Contact Roger at 281-937-7196 or email Roger’s assistant, Kelly,  – Kelly@CoachRogerBoneno.com –  to schedule a brief call to see if one of our Programs is a fit for helping you get Rich and Stress-Free.

Why College Athletes are way ahead of most Business Owners…

It’s College Football Bowl Season.   Many of you will be sitting down (and some of us will be standing) to watch our favorite teams play in a Bowl Game (or the BCS Championship, if you like LSU or Alabama).

When you watch the game, these teams are competing hard to WIN.  Yes, they are excited to be a part of the experience; but they still want to come out on top.

How many of these teams do you think go into the games with a “let’s wing it” mentality?  After all, they do not know for CERTAIN what the other team will do; or what the weather will be like; or even if the referees will make good calls.   So, why not just wait until the game starts; and THEN figure out what to do?

THAT would not be very smart, would it?

But, how many business owners are going into 2012 with little to NO PLAN (except an idea in your heads to keep doing what you have been doing)?    Are you betting your financial future on a “we’ll figure it out” or “steady as she goes” strategy?

Are you taking risks with your business and everyone who depends on you that even an average college athlete would never take with just a Game?

Have you SPECIFICALLY WRITTEN DOWN and defined your:

1.  Target market – not a general one (I serve anyone who will pay me); but one that you serve BEST?

2.  Unique Selling Proposition TO your target market?

3.  30 day, 90 day, and annual goals, tactics, and accountabilities, IN DETAIL – both for your financials as well as for your organization?

4.  BHAG – Big Hairy Audacious Goal:  the long term achievement that what would make you feel like you have created a lasting impact for yourself and for others?

5.  Plan to spend as much time as you want doing the FUN stuff; and minimal time doing things that other people enjoy more and can do better than you can? Perhaps this is building a Team; or maybe it is just outsourcing.  Do you know why you should do one vs. the other?

In addition to this:

Do you have a Marketing Strategy which clearly lays out how much you will spend on marketing; which marketing tactics or channels you will use; and what your specific “Success Criteria” are for each tactic?

Have you created one or two new or innovative ways to either serve your current customers or add different customers, so that you can justify your prices even in a down economy?

Do you have a defined Sales Plan; with goals, scripts (including rapport building questions and answers to common objections), and closing strategies?

If you want to do more than “enjoy the experience” of having a business; but instead, have a WINNING business that works by PLAN, call me at 281-937-7196 or email Roger@CoachRogerBoneno.com to schedule a complimentary consultation.  We’ll see what you can do, ON PURPOSE, to help you become Rich and Stress-Free.  Go into 2012 knowing clearly how you WILL succeed.  Book your session quickly before my calendar fills up with everyone who will have a “New Year’s Resolution” to improve their businesses in 2012.

How important is 8%?

How important is 8%?

  • When the US launched the first Rocket to the Moon, what if they had held back 8% of the launch thrust?
  • How about the next time you take a plane trip, your pilot throttles back 8% just before take-off?
  • Would it be wise if an Olympic Runner slowed down by 8% during the finals?
  • Or, perhaps your bank takes 8% of your bank balance at the end of the year.

Would you be upset if a burglar robbed your house, but only took 8% of your possessions?

Of course you would!

I probably do not need to use any effort to convince you, then, that 8% can make a huge difference.

But, how many business owners or even employees use “the Holidays” to delay decisions or actions that will move their businesses forward?

  • Investing in a new piece of equipment;
  • Hiring a new team member to fill an important gap in their capabilities
  • Bringing in a Consultant and/or a coach to start working on business improvement strategies and tactics.

In essence, that “8%” is 1/12 of the year that people lose when they allow the time between Thanksgiving and New Year’s to be an excuse for inaction.

To really get a sense of what this means, let’s take a fairly small business with just $100,ooo of business and growing at about 10% per year.  If, over the next 5 years, you use the Holidays as a reason to reduce your business focus by just 1/4, one calculation shows a loss of over $43,000 (FORTY-THREE THOUSAND DOLLARS).

That money could be used to:

  •  Hire another administrative assistant to help free up your time
  •  Invest in more marketing to propel your business forward
  • Give to a Charity of your choice
  • Take a few more vacations
  • Save for retirement

Or whatever (you get my point).

Now, I get that many of you want to enjoy the Christmas Season.  As a husband and a father of 2 children, I make time for my children’s events (just got back from my daughter’s Choir Concert).  But, as you celebrate the holidays, remember that this is still 8% of your year..so keep the momentum going!

As a Business Leader, Do You Feel Like a Gerbil?

When I was a kid, we begged our parents for a pet.  So, one day, we went out to the pet store and came home with a couple of Gerbils, a big glass case, the little spinning wheel, and one of those plastic balls.

We enjoyed watching the Gerbils in their case.  But our favorite thing was to put one into that plastic ball and watch it run, hit a wall and turn, run some more, hit another wall and turn again, run some more, etc. etc.  The Gerbil never got hurt….but it never got anywhere either.

How many of you does that sound like?  You are running as fast as you can; but keep hitting walls.  When you hit one, you change your tactics or strategy; then, you start running again..until you hit another wall. And so on, and so on.

The worst part?  You do not want to ask for help; because then you might feel like a fraud.  You’ve been in business for a few years, or a lot of years; and, admitting you are “stuck” might make others look down on you, right?

But ask yourself this:  is it worth it to keep feeling that frustration and pain? 

If your business and life where delivering you everything you had hoped, how amazing would THAT feel?

What if, instead of putting the Gerbil in an enclosed ball, I had put the Gerbil on a track with sides (to keep it from jumping out)?  What if I had put food within “smelling distance” along certain points of the track; and then prodded the Gerbil gently along its way?

It would have gotten along much further, with a lot less frustration, wouldn’t it?

I will be direct with you; there are A LOT of people who say they can help you.  And some of us are right for you; and some us may not be.  That’s why I recommend that you interview at least 3 different coaches; then choose the one (or two, or three) you feel will help you in your particular situation.

At the very least, give yourself permission to get out of that plastic ball; and start getting the education and accountability that will get you moving rapidly towards your goals!

How To Get Your Business from “ALMOST THERE” to “Goals Achieved”

Do you ever sit down and say to yourself, “I wish I had more clients NOW!”?  So, you think about what you can do to improve your business,  and your head fills with all of the advice people have given you about what to do in your business.

  • Read More business building books, 30 minutes every morning
  • Create a more focused Strategy
  • Develop Your Website
  • Hire an assistant and a salesperson
  • Design and produce better marketing materials, targeted towards your IDEAL customer
  • Implement a Customer Relationship Management system;
  • Engage a Business Coach

But your challenge is:  you need clients NOW!  And, those things will all take time.  And money.

So, you promise yourself that you will do all this…just as soon as you get more customers and business gets better.   So, another month passes, and you are still “almost there.”  And this goes on, month after month.

The fact is: the sooner you get started; the sooner all of those will start working for you.

So, here’s your task:  pick 2 of these and write down WHEN (as in: 8:00am on Monday) you will start working on them; and another time (as in: Thursday, November 15th, you will complete a major milestone around your tasks).  Then, share it with as many people as possible.  The more people you share it with, the more likely you are to do it.

When you make the commitment, and take action on these tasks; next month will come and you will be on a growth track that will most likely be more than you had even imagined!

Comment on this and tell all of us:  which two are you doing this week and WHEN?