Tag Archives: Coach Roger

Why Pilot Pete and Entrepreneur Ed Don’t Make Enough Money

Pete had been an airline pilot for 20 years.

One day Pete was talking to his friend, Ed the Entrepreneur, and noticed that Ed’s business was doing pretty well.   Apparently, Ed had all of the things necessary to “hit it big”:

– A product customers loved, with great “word of mouth” advertising;

– Years of experience “in the industry”;

– An incredible work ethic;

– and a lot of people who really “liked” him.

In fact, Ed was SO busy working in and growing his business; that he never sat down and wrote a “Business Plan” or a developed “Strategy.”  As long as he kept working persistently, Ed told Pete, one day he would achieve everything he dreamed about.

Pete felt this made perfect sense.  After all, when you know what you are doing technically, and people are coming “on board”; if you stop and take the time to Plan, it will just slow down your momentum and cut down on the “freedom” that comes from being your own boss.

So, the day before Thanksgiving a couple of years ago, Pete and several of his pilot friends talked about this and decided that since they knew how to fly, their planes were full of fuel, and people were getting on board the airplanes; it would be a waste of time to file flight plans or listen to the Air Traffic Controllers.    After all, most had been flying for a LONG time; so their Plans were “in their heads.”  What could go wrong?

So they took off together…….

– 2 ran into each other before they left the runway – because they were going so fast that, by the time they saw each other, it was too late;

– 5 got lost and crashed into mountains that were higher than the clouds below the flight path of the planes;

– 7 had to make so many “course corrections” that the fuel they started with was not enough and they ended up crashing;

– 4 had mid-air collisions with other planes that seemed to “come out of nowhere”;

– 5 landed at the wrong airports;

– 2 DID make it to their correct destinations, but it took them twice as long as expected.

Pete was one that made it to the right airport, several hours late; and he was fired.  AND he lost his Pilot’s license; so now he’s a cashier at McDonald’s (pays less than a job as a commercial airline pilot).

What about you?  Are you so convinced in your own abilities, your “experience,” and current “busy-ness” that you don’t think that you need a Plan (or maybe you will get one when things “slow down”)? 

Just because you are moving fast, does not mean that you are going to be successful in the long run:

– The Planes that run into each other on the runway are those businesses that do not do their market research, and run into a competitor to their “unique” offering that they never knew existed;

– The Planes that hit the mountains are those businesses that believe that they have “made it,” but never plan far enough ahead to anticipate surprise obstacles like shifting markets, loss of a big customer, or changing customer requirements;

– The Planes that run out of fuel are the businesses who, because they lack a clear plan, run out of cash before they hit their “tipping point” (happens a LOT);

– The Planes that have mid-air collisions are the businesses who do not plan and forecast continuously and so never see new competitors until it is too late;

– The Planes that land at the wrong airports are those businesses who, while they eventually get “somewhere,” do not achieve what they had hoped for;

– The Planes that DO make it to the right airport are those businesses who eventually succeed, but after a LOT more pain, stress, and time than they should have needed.

Ignore Pete.  This is your ideal time RIGHT NOW to sit down and create a comprehensive plan, WITH accountability; so that your business will take off quickly,  fly with less stress, and land at your goals in the time frame that YOU want.

By the way, Ed’s not doing so well in his business because his “word of mouth” customers do not come frequently enough to support Ed and his family.


– Roger Boneno, Roger@CoachRogerBoneno.com


4 Ways that you Block your Potential Customers from Buying

“Sales cures all ills.”

Most people have heard that saying before.   Now, it’s not ALWAYS true (since I have seen a lot of business owners who do not understand that they are selling at a loss  – many of my Restaurant clients sell a lot of things at a loss, until I help them see why their profit is almost zero).

That said, if you have SOME margin control, increasing Sales DOES help quite a bit, wouldn’t you agree?

So, here’s the strange part:  many business owners – Restaurants, retail, even B2B – put up giant obstacles to getting sales from eager prospects.

What are the Top 4 ways you Block your Customers from Buying?

1.  You make it hard for your best prospects to hear or see you:  When I was working on marketing campaigns for Joe’s Crab Shack; one time we were doing a coupon as part of a “Welcome to our Email Club” campaign.  When Tilman Fertitta, our CEO, was asked about the coupon, he responded with “Do you think I use coupons?”

Somewhat of a humorous note; but an excellent point for you:  unless you have actually defined SPECIFICALLY who your best prospects are, you will not be able to create marketing that actually talks directly to those prospects.   Your prospect WANTS your product; NEEDS your product; will PAY for your product; but you create such generic messages that they never can hear you above the 10,000 other messages they get every day.  Your message of how you “have the best product, service and prices” makes you just another black and white penguin on an icecap filled with penguins.

2.  You get your prospect excited, then Ignore him.   Many of you have prospects out there who have heard of you and actually like what you have to offer.  They are ready to buy,  But, you do not answer the phone when they call to find out your hours.  Or, they call and leave a message, but no one ever calls them back.  Or, worse, they call and you transfer them to another line that never answers.

Maybe you have called them when they are busy themselves; but you forget to call them back, so they buy your product from someone else.

Yes, you are busy.  Maybe your restaurant is having a busy lunch, or you have back-to-back sales appointments; but, without a strong SYSTEM to ensure prospect contacts get answered. your customer will feel ignored.  And, just to be clear, ignored prospects rarely buy.

3.   You speak German when your prospect speaks French – I am not really talking about languages in the literal sense.  I AM talking about all of the advertising out there that is based on the business owner’s perspective, instead of the customer’s perspective.  Your lunch menu says that you have $8 lunches; but your customer really wants 30 minute lunches.  Or, you talk about the beauty of your landscaping designs, when your customer wants to know if what you plant will last more than 6 months.

Do some research, talk to current customers as well as people who do not buy from you; and find out the language they want to hear.  You may be surprised to find out that just a few tweaks in HOW you talk to potential customers can have a massive impact on how MUCH they buy from you.

4.  You “bring him the check before he sees the Dessert Menu” – One of my rules when we go to a restaurant is that, if the server brings me the check before I see the Dessert Tray or Menu, we do not order dessert at the restaurant.  That’s a lost sale for the restaurant, and lower tip for the server.

But, even B2B businesses do this: you find something your customer wants and you are so excited to get a sale; that you do not ask follow-up questions to see if there are more ways for you to serve them.  In your mind, you are yelling “Hooray,” while your customer is thinking, “I sure wish they would do this also, because I wanted it.”  You DO have that extra product or service, but the prospects don’t find out until they have bought that from someone else (when it’s too late for you).

To wrap up, how many of you have said or thought that you wished you had more sales?   Before you just throw more money at marketing, or offer more discounts; see what you might be doing to block the sales that are already waiting to come to you.  You may find that just a few simple adjustments can make a massive difference in your sales growth!

I really would like your feedback on this.  Is there anything else that you have found “blocking” customers from buying from you?  

Comment below, or email me at Roger@CoachRogerBoneno.com.

The ONE Thing Champions Do That You Most Likely Are Not (but should)

OK, full disclosure here.  When I finish with this BLOG post, some of you will “unsubscribe” because you do not want to hear what I am about to say.  That’s fine.

But, of the thousands of people who read what I, and so many other excellent authors, write; my experience is that only a few actually follow through on what they read.  Which completely explains why only 1% of the population ever move past being “comfortable” or “OK” into the “have enough money and time to do whatever they want, whenever they want” stage.

What is the one thing you must stop putting off until “the time is right” and do NOW?

Hire a Coach/Consultant.  (Keep reading.  If what you HAVE been doing was REALLY working perfectly, not many of you would have even read THIS far.)  At the very least, you should open your mind to it.  Every single Champion you can even think of has gotten help so that they could BE a Champion.

I feel one hundred percent confident saying this, because my clients are both startups and multi-millionaires.  That’s right.  I have clients who just started businesses; and I have clients who have multiple successful businesses ALREADY, but enjoy success so much that they want to go even further.

Now, should that coach be me?  Who knows?  Only you can decide that by talking with me.

But, should you do it now?  Absolutely.  If you needed Brain Surgery, would you wait until your head stopped hurting to go to the doctor?  Would you ask your brother, who happens to have seen a few episodes of “House”, to fix it?  Of course not…you would go to a professional.

Your business is the same.  A good Coach/Consultant is a professional whose life is dedicated to the craft of running a successful business.  The person you need is not your brother-in-law who works in marketing at GE; or your friend who owns a different business.  It is someone who has:

– Education

– Experience

– Tools

– A Plan

– Dedication to continuous study of successful businesses

– A commitment to hold you accountable to your own goals

Now, I have all 6 (proof is at http://www.linkedin.com/in/rogerboneno); and there are certainly others who do, also.  So, who you work with is a decision you can only make after evaluating and meeting with a professional.

Aren’t there too many people who depend on you to succeed for you to continue leaving success to just “hard work and persistence”?   Yet, how many of you reading this are doing just that; or waiting for “the right time next month, or next year” to get help?

Is this a little “Sale-sy”?  Maybe.  But so are health warnings on TV.   How many of you know someone who never felt symptoms, but were able to be cured of a serious health problem because they were smart enough to get a “check-up” (or, worse, caught something too late because they felt “OK”)?   A Professional Coach/Consultant is basically a “business doctor.”  So, just because you do not feel any symptoms that the long-term health of your business is in danger; does not mean it is in perfect health.  It MAY be; but maybe NOT.    Schedule your check-up BEFORE you get a surprise.


Unlike a Medical Doctor’s visit, my initial Business Health Check-up is free.  We’ll only work together if you are 100% certain that we can Transform the health and long-term potential of your business.  Click here and schedule a free Strategy Call; where you will get at least 2 new ideas for your business, and we will see if you are ready for the next step.  The time for “putting it off” is over.

Why You’re Not Really THAT Busy, You’re Just Inefficient (and how to change that)

Does that headline bother you a little?  Well, it should.  But let me ask you this:  why is Bill Gates able to run a BILLION dollar organization with THOUSANDS of employees; yet most business people can barely have time to run their $200,000 or $1M Revenue organization with 2 or 10 people?  Before you answer that this is because he is rich or has people working for him; this was not ALWAYS the case, even for him.  Read on…..

The MOST popular speech I get asked to give to companies and organizations is called “Turn Your Torrent of To-Do’s into a Deluge of Done’s.”  I hear all the time how “everyone needs help with Time Management.”

Sadly, for most business people, it’s almost never because they REALLY have too much to do.  It’s often because they are incredibly inefficient with their time.

Here is what I want you to do: sit down with a big posterboard or paper and put your days at the top and hours down the side.  Then, being COMPLETELY honest with yourself, at the end of the day for the next week, list out EVERY task you do EVERY day in 15 minute increments.  Why 15 minute increments?  Because my experience is that most business owners lose hours every day from all the little things that they allow to distract them.  Here are a several common time-wasters, and how you can minimize their impacts:

1.  Spending 15 Minutes updating your Facebook Status (LinkedIn/Twitter) every couple of hours (or every hour).    TIP:  Realize that it is fairly rare that people will post emergencies on Facebook (as in, they need your product/service in the next 10 minutes; or, you have just won $1,000,000, but have to comment in the next 15 minutes to get it).

2.  Reading every e-mail the minute it comes in, or personally answering every call.  TIP – Turn off the E-Mail pop-up notification/noise, and your ringer on the phone.  Then, depending on your business, schedule 2 – 4 specific times/day to read and reply to e-mails or answer phone calls.   Or, better yet, get an assistant and take some time to teach them how to screen your emails/calls  for you.  Assuming you can make more than $10-$20/hour focusing on your business, the time and dollars you invest in this help will more than pay for itself.

And, if you are saying that you are the only person who can answer customer calls or emails, please go back to the Bill Gates example.  🙂

3.  Not spending time to learn to use Tools & Technology that increase your efficiency.  TIP – Take a class, or spend a few minutes with some of your peers (or your Consultant/Coach) and learn what works for them.  There are a multitude of time-saving software programs and hardware devices.   Success rewards speed; and if you are not using the right tools, your  competitor just might be.

4.   Having an “Open Door” policy, but never defining with your team the rules around how often they can come to you with a “Got a minute?”  TIP – Yes, you want to be accessible to your team; but they can become dependent on you for every little decision, which will only add to your distractions.  In addition, your ideal focus should be to have a business that runs without YOU; so learn to trust the talent you have (if you cannot trust your team, then you should not have hired them – a topic for another BLOG).

5.   Having the belief that you can “multi-task.”  TIP – This is a tough pill to swallow, but scientific research has shown that all you can do is “Serial Task.” Moving from one task to the next to the next is costing you time when you have to re-focus yourself.  Yes, you can walk and chew gum at the same time; but have you ever seen an Olympic sprinter chewing gum during a race?  Of course not, because he or she knows that SINGLE-MINDED FOCUS is what is required to be the best during that time.  Champions learn to FOCUS on tasks so that they can create the best possible result just about every time.  Run now, chew gum later.

I welcome your comments and feedback on this; especially AFTER you have started the time-tracking exercise.  Give it a shot…even if it gives you back just a couple of hours/day to focus on more value-added tasks and/or enjoy with your family, wouldn’t that be amazing?


Besides helping business owners create businesses that work on their own, without enormous time and stress for the owner; we work with clients to create unique strategies and tactics that help them increase both sales AND profits quickly.

More Sales + More Profits + More Free Time = a VERY HAPPY and RELAXED Business Owner.  This year, a client of mine was able to take a strategy we developed in the first month and close an opportunity worth several thousand dollars (This makes my help Free.   I’m not cheap, but I AM worth the investment).

Be ready to have your business TRANSFORMED to True Greatness. Click here and schedule a free 15 minute Strategy Call; where you will get at least 2 new ideas for your business, and we will see if you are ready for the next step.

Why Your Compassion is Bad For Your Business

As you probably know if you are a loyal reader, there is definitely a point behind the headline.  So keep reading…

One thing that I hear from client after client is that they are TIRED:

– Tired of working all day, every day for what seems like little reward (this may shock you, but some business owners are not even paying THEMSELVES);

– Tired of dealing with employees who seem “unmanageable,” as the employees do not do what they say they will do or follow instructions;

– And Tired of hiring what they THOUGHT were good employees, only to have these employees seem to be different people once they get hired.

Why does this happen?

Unfortunately, it often comes from what I call “misplaced compassion.”

Let me give you a simple example.

A client of mine had a Sales Manager whose performance was, to put it mildly, below expectations.    This person would often show up late, giving different excuses all of the time.  The Manager could not account for his time; and he had not sold anything on his own in months.  When we tried to put some accountability measures in place, the Manager would ignore deadlines and give incomplete reports.

When I pointed out the facts about this lack of production; the business owner said that he felt like he needed to be compassionate.  After all, this employee had a family, a lot of debt, and counted on the paycheck.

Here’s the problem:  the owner has others who depend on the business.  People like his family; other employees; some charities he supports.

So, by trying to be “compassionate” to this employee; he was actually being CALLOUS to so many others.  This is just one example of many similar stories we have handled (how many times have YOU had an employee or co-worker who seemed like it would be a common-sense move to fire; but kept working..often “poisoning” the environment of those who WERE trying to be a part of the team).

As a business leader, compassion is not you being “soft” and giving uncommitted employees chance after chance, even as they continue to ignore commitments.  REAL compassion is building a business that supports you and those who depend on you, while delivering to your prospects the product/service you have that they truly need.  To do this, you must:

– Put in place a structured process to make sure that you hire the RIGHT employees; a process which involves specific interviewing techniques AND behavioral/motivation profiling;

– Set and commit to performance standards and expectations from the beginning, and then pay people for meeting and exceeding those standards (not just for working);

– Be willing to make a change with employees who are not willing (or able) to contribute their fair share to the team’s performance.

Does this mean you never give people second chances?  Absolutely not.  Everyone makes mistakes.  But, when you find employees who are uncommitted, unmotivated, unwilling, or unable to be a part of your team; you must do at least one of the following SOONER rather than later:

1.  Retrain/mentor them, setting specific goals and deadlines to measure progress;

2.  Move them to a more suitable opportunity within the organization; which would more closely fit their skills and motivations;

3.  Request that they move to a more suitable opportunity OUTSIDE the organization.

THAT is how you show TRUE Compassion to people who depend on you.


Besides helping business owners create a business that works on its own, without enormous time and stress from the owner; we work with clients to create unique strategies and tactics that help them profitably increase their share of their target market.

More Sales + More Profits + More Free Time = VERY HAPPY and RELAXED Business Owner.  Last year, for example, a client of mine was able to sell his house, move to his vacation home, and still increase his business by 40%+.

Be ready to have your business TRANSFORMED to True Greatness. Click here and schedule a free 15 minute Strategy Call; where you will get at least 2 new ideas for your business, and we will see if you are ready for the next step.

The REAL Reason Your Business is Mediocre (at best)

I know what you tell everyone.

‘Everything is doing great”

‘We are growing steadily”

“Things will turn around soon, once the economy picks up”

How many of you have heard that if you just continue to “think positive” and “persist,”  your business will eventually hit it big?  I am going to tell you that, truthfully, this is probably keeping your business down.

OK, before you start grumbling, let me back up a minute.

You have heard the story of the guy on his roof when it was flooding, haven’t you?  A Fire Truck comes along, and he says, “No, God will save me.”  A boat passes by and offers help, and the guy says, “No, God will save me.”  A helicopter flies over and drops a ladder, but the guy says, “No, God will save me.”  Eventually, the water rises and the guy drowns.  When he gets to heaven, he says, “God, why didn’t you save me?”  God looks at him, and replies, “What?  I sent you a Fire Truck, a boat, and a helicopter!  What else did you want?”

But, isn’t that like most business owners (perhaps you)?

– A Telemarketer calls you to offer help with your “Lead Generation,” and you hang up, complaining about them bothering you

– Someone suggests some great books or CD’s  on leadership, or marketing, or sales tactics; but you never read them

– You read the books or listen to the CD’s, but never implement what they recommend

– You meet a business consultant or coach, and you think to yourself (or say to them directly), “I’m not interested.”

So, your dreams always seem “just over the horizon”; but you never seem to get there.   Has your belief in “positive thinking” and “persistence” closed your mind to the Fire Truck, Boat, and Helicopters others offer to you?

Sure, it is easy to blame “the economy.”  But that’s just an excuse, isn’t it?   There are a lot of Super-Successful people, even in a bad economy.  People who are open to getting help with their lead generation; learning from books; getting a consultant or a coach to help them with strategies, tactics, and accountability.

No doubt you should evaluate people who offer to help you.  But, open your mind to the possibility that you may not have all the answers, no matter how positive you think or how long you persist.  Try this: stop hanging up on Telemarketers or Salespeople before you really know what they are offering; make it a habit to read at least 1 new book every 2 weeks; and listen to self-improvement CD’s in your car.

When you have everything you always dreamed off; the concern you had about not having all of the answers yourself will seem very far away.


Are you a Big Thinker, who has had success and now would like to dominate your market?

Do you have a Good Team, but want to learn how to make them a GREAT Team?

Have you ever felt like there was just ONE THING that would help to catapult your business to stratospheric levels?

Is taking more vacations and having more personal time a LONG-TERM GOAL that you would like to be a SHORT-TERM ACHIEVEMENT?

Are you willing to stand there while people ask you how you “made it so quickly”?

Schedule a short call via my online system to see if you are ready to learn new strategies and tactics to blow the doors off your past results!  Click Here

Do you Love Me

Do you remember your first love?

If you were like most of us, you were just a little bit insecure about it, and would ask that question a lot.  “Do you love me?”  It was not so much that you were afraid of “No.’  Most likely you wanted to just hear the other person affirm it.   It made you feel great, didn’t it?

When was the last time you asked your CUSTOMERS “Do you Love me?” 

How often do you survey your customers; or do you assume they will just keep buying from you?  Everyone knows that it is easier to keep a customer than to acquire a new one.  So it is riskier to not ask and HOPE; than to ask, and KNOW.  In fact, if there IS any dissatisfaction, wouldn’t you want to know now, so you can correct the issue; instead of not asking, then finding out when they stop buying from you?

So make it simple; and send it out in the next 48 hours.

Dear Customer:

– What do you love most about our product or service?

– What do you like least?

– What specific thing could we do better?

– What do we do differently than others, that keeps you buying from us?





Are you a Big Thinker, who has had success and now would like to dominate your market?

Do you have a Good Team, but want to learn how to make them a GREAT Team?

Have you ever felt like there was just ONE THING that would help to catapult your business to stratospheric levels?

Is taking more vacations and having more personal time a LONG-TERM GOAL that you would like to be a SHORT-TERM ACHIEVEMENT?

Are you willing to stand there while people ask you how you “made it so quickly”?

Contact Roger at 281-937-7196 or email Roger’s assistant, Kelly,  – Kelly@CoachRogerBoneno.com –  to schedule a brief call to see if one of our Programs is a fit for helping you get Rich and Stress-Free.

Care and Grow Rich!

How many of you who are reading this ask yourself over and over why, since you do SO MUCH for others, your business still struggles?  After all, isn’t there some sort of “Secret,” or “Karma” that says that the more you “give,” the more you will receive?

Are you frustrated because you feel like you have a great product, but cannot seem to get enough buyers?

This is where I get a little tough and say that, if you truly “cared,” you would make far more money than you could imagine.

If you truly “Cared”:

– You would spend an hour EVERY DAY thinking of creative ways to reach new prospects;

– You would do the research to ensure that your product or service really does have value to others (and perhaps even strengthen your commitment when you do this);

– You would spend 30 minutes EVERY DAY thinking about ways to provide more value to your current and future customers;

– You would hire a Coach who could point out your “blind spots” and help you with tools and accountability that will maximize your strengths and minimize your weaknesses;

– You would make those extra calls and visits, moving past the “no’s”;

– You would implement a SYSTEM that ensures you do not lose prospects because of your ad-hoc follow-up activity;

You would be RELENTLESS in trying to find a way to get YOUR product or service into the hands of people who would benefit, because you TRULY CARE.

The fact is, when you do care about others, you want them to get the best.  Assuming you do believe that you have a product or service that serves others; then the only thing holding you back from massive success is how much you care.

PS.  Stop playing the tape in your head that says that “real caring” means you cannot make money from helping others.   If you cannot sustain your business, you won’t be able to help anyone.  And the bigger you grow your business, the more people you can help.


Are you a Big Thinker, who has had success and now would like to dominate your market?

Do you have a Good Team, but want to learn how to make them a GREAT Team?

Have you ever felt like there was just ONE THING that would help to catapult your business to stratospheric levels?

Is taking more vacations and having more personal time a LONG-TERM GOAL that you would like to be a SHORT-TERM ACHIEVEMENT?

Are you willing to stand there while people ask you how you “made it so quickly”?

Contact Roger at 281-937-7196 or email Roger’s assistant, Kelly,  – Kelly@CoachRogerBoneno.com –  to schedule a brief call to see if one of our Programs is a fit for helping you get Rich and Stress-Free.

The ONE thing you need to do to make One Million Dollars in 2012

Make $4,000/day.

What?  Were you expecting some magic bullet?  Sorry, but there really is no secret beyond the fact that, if you work about 250 days per year (take off weekends and a few holidays), you must make $4,000 EVERY DAY to get to a million dollars.

Based on working with dozens and dozens of business owners; I can tell you that the obstacle behind you earning $1,000,000 is usually not anything but your choices.  It is often one or more subtle things (that you CAN correct) which are holding you back from that $4,000 daily amount:

1.  You do not believe you could deliver – Picture this:  people start lining up January 2 with open checkbooks and AMEX Platinum Cards, and ask you to deliver your product as soon as possible, in a large enough quantity to earn you $1,000,000.  If that thought makes you nervous; then it is time you at least WRITE DOWN your execution plan, detailing how you WOULD deliver if that happened.

2.  You really do not believe you are worth it – Sounds odd, doesn’t it?  But how many of you have old recordings in your heads (or still have the “live broadcast”) of well-meaning friends and loved ones casting doubt on your ability to succeed “in this tough economy” (for example).

3.  You accept the general mediocrity of those around you who might be doing something similar to you – To clarify, how many of you look at the results of the “average” owner in your industry, and set that as your “Success Result”?  Think hard.  Yes, you may SAY you want to make big $; but have you allowed your subconscious to keep telling you that somewhat exceeding the average is “OK.”

4.  You are not REALLY committed to your success.  This reality manifests itself in several insidious ways:

–  It shows up when you will not make the calls and work necessary to get FACE TO FACE with prospects; instead, you spend hours “building relationships” on Facebook and Twitter.  I have a Tough Question for you:  of the last 10 times you have logged onto Social Media when you should have been working; how many times have you REALLY been working a Strategy designed to bring you income.

Really, I have no issue with you using Social Media for social reasons when you are not supposed to be trying to build income; but, how many times have you used it as a diversion from something that, while unpleasant, is more value-added.

– Lack of commitment comes when you refuse to ask others for help.  If you are committed, you will FIND a way to get the help you need.    Many clients of mine (and clients of many coach friends I have) make the investment even when they cannot see clearly HOW they could afford the first payment.  A client of mine whose revenue I helped DOUBLE to well over $1 Million (in 1 year)  had no idea of their cash flow when we started working together; but made the investment anyway.  Now, they will gladly tell you it was worth it.

– You get “Loser’s Limp.”  Have you ever watched a game in sports where someone drops a ball, or misses a tackle; and then, mysteriously, they limp to the bench?   That’s called “Loser’s Limp.”  What are business symptoms of this?  You begin complaining about the economy, your incompetent employees, your unfairly priced (or trash-talking) competitors, how “tired” you are, how you “really don’t WANT to make a lot of money,”  etc..etc…  By the way, this is where I am worth my weight in GOLD for my clients, because I know how to appropriately “call your bluff” for your own good.

In the end, the world WILL pay you what you are worth.  And, the only way to make $1,000,000 is to deliver enough products to enough people at a high enough price so that you earn $4,000 EVERY DAY.     If that is not happening, then Take Action to change that right now so that  2012 is amazing for you!


Are you a Big Thinker, who has had success and now would like to dominate your market?

Do you have a Good Team, but want to learn how to make them a GREAT Team?

Have you ever felt like there was just ONE THING that would help to catapult your business to stratospheric levels?

Is taking more vacations and having more personal time a LONG-TERM GOAL that you would like to be a SHORT-TERM ACHIEVEMENT?

Are you willing to stand there while people ask you how you “made it so quickly”?

Contact Roger at 281-937-7196 or email Roger’s assistant, Kelly,  – Kelly@CoachRogerBoneno.com –  to schedule a brief call to see if one of our Programs is a fit for helping you get Rich and Stress-Free.

What Millionaires have that makes AND KEEPS them Wealthy

Even in this “down economy,” there are thousands of people who have become millionaires.  Most of them are NOT Lottery Winners, or “Silver Spoons,” or receivers of an inheritance from Aunt Mildred.  Many of them are people who started with nothing, and built a business that provides them the incredible lifestyle that many people only dream about.

So, what was the difference between them and people who continue to struggle?  It is BELIEF.  Yes, the unshakeable BELIEF that they would arrive at the goal they set for themselves.

Now, I know many people (you, perhaps?) are saying you DO believe that you will eventually hit the “Big-Time.”  In fact, you have been “believing” for years; and things do not seem to get better.  Well, I want to let you in on a secret I have discovered from working with hundreds of business people and business owners:  when you do not support your belief with your actions; your subconscious will sabotage your success.

Some examples?

  • You do not have a WRITTEN plan for your business; which includes short, medium and long-term goals as well as specific activities and accountabilities for achievement.
  • You do not read at least 30 minutes every day about how to improve your business.
  • You have a “to-do” list, but keep allowing minor activities to distract you from getting things done.
  • You do not invest in yourself or your business; by attending seminars, joining masterminds, working with a coach and/or a consultant (and you EXECUTE the tactics)
  • When someone says “no,” you just accept it and feel defeated (if someone were drowning, and you could save them, wouldn’t you do everything in your power to help them?).

The reality is:  you cannot just say you want to have more; you must really show your subconscious that you mean it.    If you think this is “new age, fuzzy stuff,” take a look at the millionaires around you.   They have achieved because of their firm belief that they SHOULD be wealthy; and have taken action to support that belief.

What actions are YOU taking to confirm to your subconscious that you really DO have a belief in your ability to achieve great things.  The clients I have worked with who have achieved the most growth are the ones who do this; so I have firsthand experience in seeing this truth.

PS.  There are a few authors I would recommend for you.  Besides Napoleon Hill (“Think and Grow Rich”); also, T Harv Eker (“The Millionaire Mind”); Joe Vitale (“The Secret”) and Maxwell Maltz (“Psycho-Cybernetics”)