Tag Archives: Social Media

5 Questions You MUST Answer about Your Social Media (or you will hurt your business)

OK, since some of you are reading this as a result of Social Media sites; obviously, I believe there is value in Social Media. 

But, for many business owners, Social Media is a direct cause of their struggles to make money.    The biggest reason for this is what I would call “Intellectually Lazy Marketing.”   “Intellectually Lazy Marketing” occurs when you have no defined “ideal customer,” no targeted message, no integrated online/offline marketing Strategy; but you just post onto Social Media in the hope that people will find you interesting enough to try you.  Sadly, companies who are lazy marketers become companies with falling sales who complain that “the economy” is bad.

Can you answer these 5 questions:

1.  Of your Facebook Page Fans, Twitter Followers, LinkedIn Connections, etc…; how many of them are your Ideal Customers?  How many are people who would never buy from you?

2.  What is your Strategy to increase the number of Ideal Customers who “Like” your page and “Follow” you on Twitter?  Given that many of you spend precious time posting and tweeting (or pay someone else to do so); how many Ideal Customers do you expect to gain from that work in the next week? next month?     After all, you should NEVER spend time or money on marketing without a specific “Success Criteria,”  should you?   

3.  Exactly how many Paying Customers do you expect to get from your Social Media in the next week? month? year?   Think about it.   Have you ever said that the Yellow Pages “don’t work because people do not use them anymore,” but you spend time and money on Social Media without a clear idea if you are getting any quantifiable benefit?  And, if you are saying it’s just about “awareness,”  STOP.   That’s just “Hope”; and we all know that Hope is not a Strategy.

4.  How do your updates speak directly to your target market that: grabs their attention, makes them interested, creates desire, and stirs them to Action?  Sorry, but posting a picture of your Quail Egg Pizza or Line of Desserts do not count.  After all, you are just one of thousands of people trying to get attention.   Consider if I told you that the best way to sell your product would be to drive 30 miles from your restaurant, stand in the middle of a busy street with a big picture, and yell “Desserts!  Look at our Desserts!”  Wouldn’t you think I was crazy, given that people will be “whizzing by” and, even if they hear you, will be unlikely to stop and find out more?  And, for the few who stop, you now have the extra hurdle of making them choose you over all their other choices?  And, then they need to work to drive  across town to try you out?

But, that is what so many of you are doing on Social Media; yelling “Buy my product! Buy my product!” to a generic audience; as you expect THEM to work to discover why they should be your customer.    How much more effective would you be if you had a focused message targeted to your ideal customers?  (this DOES assume you have done the work to identify your ideal customer and the unique message that they will listen to).. 

5.   Are you ignoring other, potentially FAR more effective marketing tactics, because you think Social Media is “cheap”?  FIrst of all, unless you have figured out a way to Stop Time; Social Media is NOT FREE.  Perhaps the time you spend on posting or taking pictures SHOULD be spent on creating motivating compensation plans for your team;  better customer service procedures; or more efficient processes for product delivery.  Secondly, as months go by with an ineffective Social Media system; are you creating a risk that your cash flow will eventually be too low for you to afford what DOES work?   Or, you get to the point where you have no money to invest in a consultant/coach who could have made a massive difference for your business.   Unfortunately, all you can do then is struggle and hope.

Have these questioned changed your view of your Social Media activity?  What is YOUR Strategy for answering these questions?  Please comment below and share this.

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Sales Lessons You Can Learn From Scooby-Doo

How many of you would like a 100% “Capture Rate” in turning prospects into customers?

Well, Scooby-Doo and the “meddling kids” DID capture 100% of “prospects.”

Yes, I know it was a cartoon.  But, if you watched closely, you could take away some lessons that might just increase YOUR ability to convert prospects to customers.

Lesson #1:  Have a Strategy to bring the prospect to YOU, even if you feel a little intimidated.    The kids never really caught these “scary monsters” by chasing them.  Instead, the team created a strategy to get the creature to fall into a trap they had set.  Now, I am not saying that you need to “trap” your customers.  But, I am telling you that you are far more likely to get a sale if you LEAD them to you based on a defined plan.  Will it work perfectly every time?  No.  However, you have a much greater chance of success if you have a strategy for them to want to chase YOU.

Make yourself interesting; ask a lot of questions; and create more compelling marketing than “we have provided great service at reasonable prices for thousands of years” (see Why Most Marketing Copy is Terrible).

Lesson #2:    Your prospect is not a Monster; they are just a person.  You do not have to be afraid to prospect.    Interestingly enough, even though EVERY time the “monster” turned out to be some crook in a costume; these kids acted like it was real the next time it happened.    The kids in the “Mystery Machine” never seemed to connect the dots.  But…YOU CAN.  Many of YOU will not prospect because you have mentally put your prospect into a monster costume.   You are afraid of the terrible consequence if they say “No.”  But, as a former VP I worked with once said, “They can’t eat you.”

Lesson #3:   Find out what your “Scooby Snack” is; then use it.  I do not know what was in those things, but they must have been amazing for a dog AND a person to be willing to face mortal danger in exchange for a couple of bites.   Of course, most of you are not facing mortal danger; but, you DO face the unknown.  So, maybe you need to listen to a favorite song, a motivational CD, speak some affirmations to yourself; read some previous customer testimonials, or get someone to “pump you up” before making your sales calls.  Whatever you need to do, it it perfectly OK, and even recommended (although, I cannot recommend that you eat dog treats for strength..unless it works for you 🙂 ).

Lesson #4:   Watch for clues, and then be open to information and inspiration from those clues.    If you watched Scooby-Doo, there was always some point at which Velma would say “Jinkies”; because, suddenly the clues added up.  Not only would she have an idea of the “who,” but also the “why.”  For many of you, if you do your research, your customer will leave you clues as to whether they are the ideal candidate for you.   Also, with the proliferation of Social Media, websites, and online reviews, and the expertise of companies who can do research for you; you can discover specific factors that will help you create more targeted marketing, as well as be far better prepared when you are prospecting and presenting.

Many companies spend very little time researching their markets’ and their customers’ specific needs; then wonder why their marketing is ineffective and their prospects are “shopping” them and then negotiating on price.

As a side note, CONTINUOUS research is essential.  Just because your product/menu/service were the perfect solution 6 months ago does not mean they are still appropriate. 

Lesson 4.5:  Relax and watch some Scooby-Doo this week.  Give your brain a break. 🙂

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Are the “Monsters” of the Economy, unmotivated team members, and/or cash flow stresses chasing you and your business?   Take the Mystery out of having a business that makes you more money with less stress.    Contact me for an initial consultation, business analysis, and ideation session.  Use my online calendar to schedule a 15 minute call to learn more.   https://my.timedriver.com/191CR

Why Advice about Persistence is Bad for You

You hear it all of the time:  {Insert Famous Name Here} struggled, suffered, and failed many times; but was PERSISTENT and eventually succeeded.

And, because YOU have struggled and suffered, or find yourself deeply in debt because of poor cash flow; you are comforting yourself with the thought that “Thomas Edison failed 10,000 times before inventing the light bulb.”  Maybe that will be you, you think.    So you just keep trying.   “One day….” you say to yourself.

But, for most of you, your interpretation of the value of “persistence” is not going to help you.

If you think I’m too harsh, then compare YOUR “Persistence” honestly  to Thomas Edison’s.  Are ALL of these true for you?

1. Have a DEFINITE, Crystal Clear, Goal.  Not some fuzzy, “I hope to be successful,” goal.  But a clear definition of success.    Whether you work with a billion $ company, or a startup, you must be crystal clear from the start as to how you will define success.   If you do not define specific success criteria IN ADVANCE, and are unwilling to compromise your accountability to achieve that goal, you will allow yourself to justify mediocre performance.

2.  WRITE DOWN the results of your “experiments.”  When you meet with a prospect who does not buy, for example, are you WRITING DOWN exactly what happened and what you will do in the future to get better.  You can’t just “think” about what you would improve.

3.  Open yourself up try different (sometimes dramatically different) approaches.  It is not as if Edison tried 10,000 times with the same approach; or that he was looking to make incremental improvements on a kerosene lamp..  He used different shapes, different metals, different processes;  Mr. Edison was willing to discard what did not work, and do something completely different.    But, how many businesses and individuals get wrapped up with doing the same thing over and over because of an unwillingness to be open to (or fear of) new approaches; always hoping that, somehow, their “persistence” will mean it will work “this time”?

4.  Strive to achieve MANY successes, not just one (even if that one is HUGE)     Thomas Edison invented much more than just the light bulb.   Among his numerous inventions were also the phonograph and the motion picture camera, which were pretty impressive inventions themselves.   In fact, he held 1,093 patents (ONE THOUSAND and NINETY THREE!).   Mr. Edison was not content having just one big success, and neither should you.

5.  Take ACTION.   Mr. Edison would never have gotten where he did without action.  I have said this before, and I will say it again.  You cannot spend all of your time “Getting ready to get ready.”  Stop spending hours on “your website,” meeting with “strategic partners,” and making unfocused “Social Media” postings; spend more time marketing to and meeting with your ideal target customers.

In thee end, “persistence” alone does not guarantee success; you must have a definite aim and a willingness continuously learn, think BIG, try new approaches and tactics, and do whatever it takes to get there.  Then, if you persist even in the face of challenges, you WILL succeed!

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I help people who have the mindset to build an AMAZING, Accelerating business.  Contact me for an initial consultation, business analysis, and ideation session.   Email my assistant Kelly@CoachRogerBoneno.com to schedule a time.

The ONE thing you need to do to make One Million Dollars in 2012

Make $4,000/day.

What?  Were you expecting some magic bullet?  Sorry, but there really is no secret beyond the fact that, if you work about 250 days per year (take off weekends and a few holidays), you must make $4,000 EVERY DAY to get to a million dollars.

Based on working with dozens and dozens of business owners; I can tell you that the obstacle behind you earning $1,000,000 is usually not anything but your choices.  It is often one or more subtle things (that you CAN correct) which are holding you back from that $4,000 daily amount:

1.  You do not believe you could deliver – Picture this:  people start lining up January 2 with open checkbooks and AMEX Platinum Cards, and ask you to deliver your product as soon as possible, in a large enough quantity to earn you $1,000,000.  If that thought makes you nervous; then it is time you at least WRITE DOWN your execution plan, detailing how you WOULD deliver if that happened.

2.  You really do not believe you are worth it – Sounds odd, doesn’t it?  But how many of you have old recordings in your heads (or still have the “live broadcast”) of well-meaning friends and loved ones casting doubt on your ability to succeed “in this tough economy” (for example).

3.  You accept the general mediocrity of those around you who might be doing something similar to you – To clarify, how many of you look at the results of the “average” owner in your industry, and set that as your “Success Result”?  Think hard.  Yes, you may SAY you want to make big $; but have you allowed your subconscious to keep telling you that somewhat exceeding the average is “OK.”

4.  You are not REALLY committed to your success.  This reality manifests itself in several insidious ways:

–  It shows up when you will not make the calls and work necessary to get FACE TO FACE with prospects; instead, you spend hours “building relationships” on Facebook and Twitter.  I have a Tough Question for you:  of the last 10 times you have logged onto Social Media when you should have been working; how many times have you REALLY been working a Strategy designed to bring you income.

Really, I have no issue with you using Social Media for social reasons when you are not supposed to be trying to build income; but, how many times have you used it as a diversion from something that, while unpleasant, is more value-added.

– Lack of commitment comes when you refuse to ask others for help.  If you are committed, you will FIND a way to get the help you need.    Many clients of mine (and clients of many coach friends I have) make the investment even when they cannot see clearly HOW they could afford the first payment.  A client of mine whose revenue I helped DOUBLE to well over $1 Million (in 1 year)  had no idea of their cash flow when we started working together; but made the investment anyway.  Now, they will gladly tell you it was worth it.

– You get “Loser’s Limp.”  Have you ever watched a game in sports where someone drops a ball, or misses a tackle; and then, mysteriously, they limp to the bench?   That’s called “Loser’s Limp.”  What are business symptoms of this?  You begin complaining about the economy, your incompetent employees, your unfairly priced (or trash-talking) competitors, how “tired” you are, how you “really don’t WANT to make a lot of money,”  etc..etc…  By the way, this is where I am worth my weight in GOLD for my clients, because I know how to appropriately “call your bluff” for your own good.

In the end, the world WILL pay you what you are worth.  And, the only way to make $1,000,000 is to deliver enough products to enough people at a high enough price so that you earn $4,000 EVERY DAY.     If that is not happening, then Take Action to change that right now so that  2012 is amazing for you!

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Are you a Big Thinker, who has had success and now would like to dominate your market?

Do you have a Good Team, but want to learn how to make them a GREAT Team?

Have you ever felt like there was just ONE THING that would help to catapult your business to stratospheric levels?

Is taking more vacations and having more personal time a LONG-TERM GOAL that you would like to be a SHORT-TERM ACHIEVEMENT?

Are you willing to stand there while people ask you how you “made it so quickly”?

Contact Roger at 281-937-7196 or email Roger’s assistant, Kelly,  – Kelly@CoachRogerBoneno.com –  to schedule a brief call to see if one of our Programs is a fit for helping you get Rich and Stress-Free.

If You Love Your Business, Let It Go

How many of you are working INCREDIBLY hard, keeping all the pieces of your business together?  Sure, you have a team; but you find it essential that the important decisions are made by you.  After all, your business is your baby!  No one else cares as much about your business as you do. And, if you do not steer the ship, the economy will catch up to you.  Right?

The challenge is…you are not running your business.  Your business is running YOU!  And  it seems like there is no end in sight to this chaos.

So how do you stop this?  You need to “let your business go.”

No, not sell it.  But enlist and/or hire a team to take over  the day-to-day aspects of running the business so that YOU can focus on the Vision and Strategy.

Will your team make mistakes?  Certainly.  But, you can minimize them by using a structured Apprenticeship Program along with a well-developed Operations and Training Manual (including job descriptions and workflow documentation).

Will it take time to write manuals and train the team?  Absolutely.  However, the time that you spend documenting what needs to be done,  and training someone, will be MORE than made up for once you hand off that  task.  Even if the job, for example, takes you 2 hours per week; you could spend 20 hours writing a manual and training someone, and you would be “time positive” in less than 90 days.

And what could you do in your business if you had an extra 104 hours, or 2 ½ weeks every year to work ON your business instead of IN your business?  How happy will your family be (or will YOU be?) if you can get home at a reasonable time in the evening?

So, if you really do love your business, let it go!

4 ways to Pick Your Prospects to Power Your Profitability

You probably do not need to be told this: some customers are more profitable than others.  If you can learn to pick the RIGHT prospects to be your customers, you will truly accelerate your profitability.

While this is more challenging to do than to say, there are some things you can do in your marketing to bring yourself more profitable customers.

1.  Target those prospects with a bigger reason, or “Why,” they want your product.  This is not a question of how they will use your product.  It is really about the emotions associated with what you sell.    A good example is a landscaper who markets not to people who just want a nice-looking flowerbed; but to the people who want top win “Yard of the Month.”  So, instead of dropping flyers off at the houses with ugly  lawns; they introduce themselves to the people with the BEST lawns in the neighborhood.

2.  Make your Advertising about your most profitable Customer.   I am sitting here looking at numerous ads that are basically a list of items or services.   When you do this, you are BEGGING people to shop you around.  And those people who are looking to “shop” you are very price sensitive.    A construction company that says they do Patios gets less profitability from their customers than the contractor who offers Backyard Entertainment Areas.

3.  Position yourself as an INVESTMENT instead of a purchase.    Interestingly enough, many businesses strip away features and benefits from their offerings to be able to offer (what THEY think is) the lowest price.  Unfortunately, this moves you closer to becoming a purchase instead of an investment; and, when that happens, you end up targeting prospects who are MORE price sensitive.   Wal-Mart can sell bicycles to children who want to ride them around the neighborhood; you should sell bicycles to people who are looking to ride in triathlons.

4.  Focus your marketing on customers for whom your product is a LOW % of their cash flow.  The smaller the percentage; the easier it is for you to get them to “try it out” if they have never used your product/service before.   The key word in this rule:  FOCUS.    This rule is almost never broken intentionally; but because you think that promoting yourself to “as many people as possible” is the way to go.    Whether you have $1,000 or $100,000 to spend on Marketing;  focus your resources on those who can more easily afford more of your product or services.    As an added benefit, once these prospects become your customers: you can increase your profitability by offering them more opportunities to invest in and benefit from your products and services.

In your business, the more you work you do around making sure you are marketing to the RIGHT prospects; the more likely they will come to YOU, and the less work you will do trying to convince them to buy.

Coach Roger’s 9 Question Business Checkup

Just like your body, your business needs to undergo regular checkups to ensure peak performance.  Whether your business is large or small, you must review the overall health of your business at least once every year.

Here are 9 questions you should answer for your “Business Checkup”

  • How do your year-to-date sales compare to those from the last couple of years?  Don’t be satisfied if you managed to match prior years’ sales; because, if sales have stayed the same, then you’ve achieved zero growth.   Given the impact of inflation, this flat growth line is a warning sign for more trouble down the road.
  • What  percentage of your business is from repeat customers? This is important to know because the estimated cost of getting a new customer versus retaining an existing one can be as much as five to one.
  • How long has it been since you offered a new product or service?  Loyal customers like to see you changing and progressing with the times.  If
    you’re stuck for an idea, ask your customers what they need.
  • Have you evaluated your marketing and advertising expenses?  How you look at the money spent in these areas affects your willingness to spend money at all.  Would you look at prescriptions as a waste of money?  Marketing is really about investing in you, your vision, and your company.  The old adage that you must spend money  to make money is true; but you must spend it wisely.  Spend it on ads that are pulling responses and orders; and, if they’re not, maybe you need to change tactics.
  • Do you  know what PR is and how to use it to positively position your business in  the media?  I’ll bet that at least one of your competitors does.
    Nearly every mention of a company or business in the newspapers and magazines is a direct result of publicity efforts.  Being quoted or featured in an article speaks volumes to your clients and readers; who are your potential prospects.  A good PR consultant can do that for you, and show you ways to extend the shelf life of that publicity beyond its publication.
  • Do you do anything special for your regular customers?  You should.  If your customers don’t feel special when coming to you for products of services, why should they remain loyal to you?  Have a customer appreciation day or a special invitation only sale for your regulars.  Create a mailing list of your regulars.  Send occasional post cards or greeting cards for special events or just to keep in touch.  Learn to recognize them on sight and greet them by name when they visit you.
  • How long has it been since you really talked to one of your customers?  Just as you appreciate when your Doctor takes time to talk to you, your customers will appreciate you if you take an interest in their needs.  If you have a service business; have lunch or coffee periodically with some regulars – even if they only contact you once or twice a year.  The personal touch in an impersonal world will be remembered.
  • How is your business doing compared to your competition?  Every company, no matter what the size, has competition – even home-based businesses.  Is their business growing or downsizing? Is their pricing or service better than yours?  If so, what can you tell potential customers about the price difference?  Think about how you can improve your service to meet or exceed your customers’ expectations.
  • Are your employees happy?  Don’t ask them directly; but observe them throughout the day.  Watch, listen and learn.  Employees who like their jobs don’t
    watch the clock for quitting time, aren’t habitually late, don’t have poor body language, don’t spend time on personal phone calls, and don’t look like they never smiled.  Observe how they interact with customers.  Be aware that not everyone is a match for direct contact with the public; so make sure you don’t have an employee who is driving business away.

In the end, you must give your business “regular checkups” to make sure it lives a long, healthy life!

Why you should stop trying to be better at Customer Service

You need to stop trying to be better than everyone else at “Customer Service.”

Is THAT a bold statement?  Yes!

Do I mean it?  Well…partially.

My point is that too many business owners talk about providing great “customer service,”  but fall into one or both of the following traps:

  1. They look at their “customer service” as some generic thing that happens because the owner “cares deeply” about their customers. However, EVERYONE says they offer the best customer service; and how they care more about their customers than anyone else.  But THAT, my blog-reading friends, is a mathematically impossibility.
  2. They set up a customer service differentiator around something that is EXPECTED.  For example,
    1. A mechanic who guarantees that your car is fixed right the first time.
    2. A restauranteur who promises that your fried chicken is hot & fresh.

Both of these are basic expectations, and NOT differentiators.

So what SHOULD you do?

Create a differentiator around your customer service that is:

  1. Specific
  2. More than expected

What are some examples of specific and more than expected customer service?

    1. The auto mechanic who doubles the manufacturer’s warranty.
    2. The restauranteur who guarantees that you will enjoy your meal (even if you are ordering something new).

So, it is not that you should not try to have great Customer Service; rather, you just need to make sure that you can clearly define how your customer service is better with something more than your prospects would expect.

5 Reasons you may not always like your Coach

As a Business Coach who has worked with a lot of clients, I have to make a confession:  sometimes, my clients are NOT happy with me.  In fact, a few times a client has asked to quit before their initial agreement period is up.

But I do not let them.

In fact, these are most often my biggest fans when we are done.

WHY will you not like a good coach ALL the time?

Well, why do football players sometimes get upset with their coaches?  Or out of shape people get aggravated with their trainers?

1.  A good coach will ask you to work ON your business, and not IN your business.   Your coach will ask you to set aside specific times during the week to work on the long-term growth of the business.

2.  A good coach will give you assignments that are not “easy” – you should not be answering calls, ringing up customers, washing dishes, etc while doing your coaching assignments. And you should not be waiting until the night before to do a half-baked job on something that is so important to your future.

3.  A good coach will truly hold you accountable for doing what you agree you must do for your own good.  During your coaching session, you should be setting goals about what you will accomplish between sessions.   If you do not follow through, and your coach does not hold you accountable, then your coach is not helping you.

4.  A good coach will push you so that you MUST think differently.   Maybe this means you must improve your time management and prioritization; perhaps you need to get someone else to do work for you so you can go on vacation or even have dinner with your family; or it may be that you have to hire someone to do things for you, so you can focus on improving your business.

5.  A good coach will not let you quit, even when you give them all kinds of reasons they should “understand.”    The coach knows cash flow is tight, that you are busy, and that no one else seems to want to help; but that will not change unless you make a change, right?

When I first started coaching, I DID let some clients quit early.  And now, I realize what a disservice I did for them.  If you have ever watched the show “The Biggest Loser,” Bob and Jillian are trainers who really get on to the contestants.  And, there are times when the contestants are truly upset with the trainers; who are pushing them beyond what seems reasonable.  But, after the contestants have lost the weight, stopped taking half of a medicine cabinet every day, and have added years to their lives; these students are incredibly grateful.

The reason you work with a coach like me in the first place is to get results; not to like me ALL the time.   And, after you have gotten more time for your life, have built a more motivated team, and have significantly increased your revenues and profits; you will have that same amazing level of gratitude.

PS.  If you are one of those who I let quit, expect a call from Coach Roger’s office very soon…

Enjoy Your Life: Change Your Point of View

“Two men look out through the same bars: One sees the mud, and one sees the stars.”- Frederick Langbridge, A Cluster of Quiet Thoughts

If you’ve placed second in a writing contest, will you jump for joy and push for better results the next time or will you be discouraged and find an excuse not to join again?

In life, you are always filled with choices. You may opt to have a pessimist’s view and live a self-defeated life; or, you may decide to take the optimist’s route and take a challenging and fulfilling life.

So why nurture an optimist’s point of view? And why now?

Well, optimism has been linked to positive mood and good morale; to academic, athletic, military, occupational and political success; to popularity; to good health and even to long life and freedom from trauma.

On the other hand, the rates of depression and pessimism have never been higher. It affects middle-aged adults the same way it hits younger people. The mean age of onset has gone from 30 to 15. It is no longer a middle-aged housewife’s disorder; but also a teen-ager’s disorder as well.

Here’s how optimists are in action and research that backs up why it really pays to be an optimist:

Optimists expect the best (by definition)

The defining characteristic of pessimists is that they tend to believe bad events, which will last a long time and undermine everything they do, are their own fault.

The truth is: optimists are confronted with the same hard knocks of this world. What differs is the way they explain their misfortune—it’s the opposite way. They tend to believe defeat is just a temporary setback, that its causes are confined to this one case.

Optimists tend to focus on and plan for the ‘problem’ at hand. They use ‘positive reinterpretation.’ In other words, they most likely reinterpret a negative experience in a way that helps them learn and grow. Such people are unfazed by bad situation, they perceive it is a challenge and try harder.

They won’t say “things will never get better,” “If I failed once, it will happen again” and “If I experience misfortune in one part of my life, then it will happen in my whole life.”

Positive expectancies of optimists also predict better reactions during transitions to new environments, sudden tragedies and any unlikely turn of events. If they fall, they will stand up. They see opportunities instead of obstacles.

People respond positively to optimists

Optimists are proactive and less dependent on others for their happiness. They find no need to control or manipulate people. They usually draw people towards them. Their optimistic view of the world can be contagious and influence those they are with.

Optimism seems a socially desirable trait in all communities. Those who share optimism are generally accepted while those who spread gloom, panic and hysteria are treated unfavorably.

In life, these people often win elections; get voted most congenial and are sought for advice.

When the going gets tough, optimists get tougher

Optimists typically maintain higher levels of subjective well-being during times of stress than do people who are less optimistic. In contrast, pessimists are likely to react to stressful events by denying that they exist or by avoiding dealing with problems. Pessimists are more likely to quit trying when difficulties arise.

They persevere. They just don’t give up easily, they are also known for their patience. Inching their way a step closer to that goal or elusive dream.

Optimists are healthier and live longer

Medical research has justified that simple pleasures and a positive outlook can cause a measurable increase in the body’s ability to fight disease.

Optimists’ health is unusually good. They age well, and are much freer than most people from the usual physical ills of middle age.  Plus, they get to outlive those prone to negative thoughts.

You can choose to be an optimist today. And think positively towards a more fulfilled life.

Look forward to success in all your endeavors!  Be resilient! Like everybody else, you are bound to hit lows sometimes; but don’t just stay there. Carry yourself out of the mud and improve your chances of getting back on the right track. And you will inspire others to remove their dark-colored glasses and see life in the bright side!